Standard Black worked closely with Sephora to create a holistic content plan for PLAY!, their subscription sample club. The ecosystem was designed to build the social, website, and brand presence all at the same time – through tutorials, product videos, static posts, and language.

Each segment of our content flow provides an opportunity for more resonant conversations, with the end goal of driving customers to shop online and in-store – allowing PLAY! to have its own footprint, but live within the overarching brand as a whole.