Starburst : Share Something Juicy

Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.The new "Share Something Juicy" site features a curtain that opens to a menu w

Published On
Jul 16, 2008

Editor's Pick

Fruity-licious brand Starburst gets some proper web treatment with a newly redesigned site from Publicis-owned interactive agency Digitas.

The new "Share Something Juicy" site features a curtain that opens to a menu which includes viral spots on moments in sharing, original, animated online videos of the faux-talk show "Nite Fite," a theatrical slideshow on the history of sharing, info on the brand's new Gummiburts line and even a "Vlog Stars" that continually uploads videos from contributors who answer topical questions such as "what's your juiciest moment?" and "what's 'original' anymore?"

Credits

Date
Jul 16, 2008
Client :
Starburst
Agency :
Digitas
Executive Creative Director :
Lincoln Bjorkman
Group Creative Director :
Billy Seabrook
Lead Creative :
Charlie Douglas
Creative :
Matt DErcole
Associate Creative Director :
Jeff Williams
Senior Copywriter :
Jennifer Dowling
Senior Copywriter :
Brett Minieri
Senior Designer :
James Ferraro
Lead Designer :
Nataliya Lalor
Senior Motion Media Producer :
Dena Lenard
Senior Motion Media Editor :
Kris Schackman
Art Producer :
Noah Wilker
Lead Developer :
Sas Appajosyula
Brand :
Starburst

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