HeadBlade : The Shaving Helmet
Buzz cut
Published On
Feb 22, 2011
Editor's Pick
A helmet that can actually shave your head – real or a hoax? The web was abuzz with debate last week about this video clip, which purported to show a guy donning a specially invented helmet for a head shave. The clip was actually the work of shaving products firm HeadBlade, which hired Thinkmodo to create a viral marketing campaign that would spark conversations about head-shaving and increase their brand awareness.
The ad was filmed in one continuous take but using identical twin actors; hence the apparent transformation of the guy's head after the 'head shave'. Traffic to HeadBlade's site soared – with thousands of people actually trying to order the helmet.
Credits
- Date
- Feb 23, 2011
- Brand :
- HeadBlade
- Client :
- HeadBlade
- Agency :
- Thinkmodo
- Director :
- Michael Krivicka
- Assistant Camera :
- Matthew Cady
- Agency :
- Thinkmodo
- Producer :
- James L. Percelay
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Project Type