HeadBlade : The Shaving Helmet

Buzz cut

Published On
Feb 23, 2011

Editor's Pick

A helmet that can actually shave your head – real or a hoax? The web was abuzz with debate last week about this video clip, which purported to show a guy donning a specially invented helmet for a head shave. The clip was actually the work of shaving products firm HeadBlade, which hired Thinkmodo to create a viral marketing campaign that would spark conversations about head-shaving and increase their brand awareness.

The ad was filmed in one continuous take but using identical twin actors; hence the apparent transformation of the guy's head after the 'head shave'. Traffic to HeadBlade's site soared – with thousands of people actually trying to order the helmet.

Credits

Date
Feb 23, 2011
Brand:
HeadBlade
Client:
HeadBlade
Agency:
Thinkmodo
Director:
Michael Krivicka
Assistant Camera:
Matthew Cady
Agency:
Thinkmodo
Producer:
James L. Percelay

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Project Type