Your hungry cat is a seductive French crooner in this Sheba petfood spot

'Vincent Le Chat' is the embodiment of feline persuasiveness

Published On
Apr 01, 2019

Editor's Pick

Mars Petcare catfood brand Sheba has become quite the expert in pairing felines with music in order to demonstrate cats' persuasive powers when they are hungry.

In a previous U.K. spot by AMV BBDO, a beautiful cat tapped its paws to the music of "Hungry Eyes" from the film "Dirty Dancing," and in the brand's latest ad, it takes things a whole step further by creating an actual French crooner who's actually an avatar for your cat. 

The singer -- who, the brand says, is inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg–is called Vincent Le Chat and sets out to seduce us with a 70s-style French love song in suitably kitsch attire. His song, ‘Nourris-Moi Bebe’ (Feed Me Now), includes lines such as “I’ll be your little kitten if you place me down some chicken” and “Surrender to your fate. It’s time to get my plate.” Eventually, the shot pans out to merge into the oval shape and blue color of a cat’s iris, as we see the cat’s owner hypnotically offering a bowl of food. The Perlorian Brothers at MJZ directed the film. 

The 90-second spot will run in U.K. cinemas this week, with a 20-second version running on TV and online until May 19.

 

 

Credits

Date
Apr 01, 2019
Client:
Sheba
Agency:
AMV BBDO
Executive Creative Director:
Alex Grieve
Creative Team:
Clark Edwards
Creative Team:
Andre Hull
TV Producer:
Miles Nathan
Account Management:
Laura Balfour
Account Management:
Alice Kassapian
Account Management:
Ella Dolding
Promo Design:
Mario Kerkstra
Production Company:
MJZ
Director:
The Perlorian Brothers
Producer:
Fraser Lawson
Editing & Post Production Company:
Freefolk
Sound Studio:
String and Tins
Sound Engineer:
Mike Bamford
Music:
String and Tins
Media Agency:
Eloise Huntingford
Media Agency:
Mediacom

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