Donate Your Color Case Study

Published On
May 01, 2017


In May of 2017, Sherwin-Williams issued a challenge to easily and temporarily remove color from social media photos, web browsers and personal websites. It was all part of an effort to showcase the impact color has in our lives and to get DIYers ready for National Painting Week later that month. Sherwin-Williams turned all digital color “donations” into fresh coats of paint for deserving community organizations during National Painting Week, May 19-29, and throughout the year.