These Mini billboards create shortcuts for pedestrians in Berlin

Outdoor campaign promotes real-time traffic information in cars

Published On
Apr 30, 2018

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Mini is promoting its "Real Time Traffic Information" (RTTI) feature in its cars with an outdoor campaign in Berlin that gives pedestrians handy access to shortcuts through the city.

Agency Serviceplan Campaign X fitted doors, ladders and windows to billboards, inviting pedestrians to take alternative routes, with the message: "Faster through the city with Mini Connected." As seen in this video, one turns a billboard into a staircase over a wall that allows pedestrians to take a shortcut, while another highlights a tunnel passage under a railway line. Another shows people where crossing a soccer pitch could replace the long way around the block of houses.

Hans-Peter Sporer, managing director of creation a Serviceplan Campaign X, explains: "The idea of the shortcut posters is an original translation of the RTTI feature, which always has the fastest way through traffic ready, into people's analog world."

The agency is also promoting the outdoor work with a film, seen here, produced by It's Us (Berlin) and Neverest, which will run on Mini Deutschland social channels.

Credits

Date
Apr 30, 2018
Brand:
MINI
Client:
MINI
Agency:
Serviceplan Campaign X
Global Chief Creative Officer:
Alexander Schill
Creative Managing Partner:
Matthias Harbeck
Managing Creative Director:
Hans-Peter Sporer
Managing Partner:
Christina Antes
Creative Director:
Luitgard Hagl
Account Director:
Konstanze Kliesch
Copywriter:
Kornelia Szatko
Art Director:
Michael Lux
Junior Art Director:
Pascal Plaumann
Junior Account Manager:
Valentyna Fomina
Managing Director:
Ewald Pusch
Production:
Neverest
Senior FFF Producer:
Jochen Hirt
Freelance Producer:
Norbert Henning
Production:
It's us GmbH
Chief Executive Offier:
Ben Föhr
Director:
Stephan Telaar
Head of Production:
Hakan Cirak
Line Producer:
Karina Kirschner
Production Assistant:
Omid Mirnour
Production Assistant:
Johanna Katz

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