Since Baylor Scott & White Health is focused on making people better so they can live a better life, we set out to create advertising that feels, looks and sounds better, too.
“Healthcare advertising is mired in a sea of sameness, full of sympathetic images of nurses and doctors with patients in the hospital,” said Ben Day, Director of Creative & Brand Management at Baylor Scott & White Health.
Finding the right team to help bring the idea of better to life in a meaningful way was key. So Launch partnered with award-winning director, Jaci Judelson and director of photography, Colin Watkinson. Both known for creating beautifully engaging and emotional commercials, Judelson and Watkinson were the ideal pair to capture stories that would connect with viewers in a memorable way.
The result is a series of spots that merge the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better with the help of Baylor Scott & White Health.
“We want to inspire Texans to take charge of their health, be proactive and worry less. This is why we show our patients thriving after treatment,” said Day.