This faux 'Stranger Things' trailer was made entirely out of stock footage

Shutterstock jumps onto another cultural bandwagon to promote its archive

Published On
Jun 25, 2019

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Not to be confused with “Stranger Things,” but perhaps wanting to be confused with “Stranger Things,” stock photo and footage company Shutterstock has debuted an “alternative” trailer to ring in the coming of the third season of the popular Netflix show.  Ahead of the Season 3 July 4 drop, the company created “Strange Things,” a faux promo filled with its own footage themed around the ‘80s, strangeness, and upside-down-ness to show potential customers how it can provide almost close to the real thing. 

One thing it admits it can’t offer? “Justice for Barb,” reads the copy. (FYI for non-fans--Barb is a key character whose mysterious disappearance fuels much of the plot, and the line is a bit of a spoiler for those who haven’t watched the show.)

The film is the latest in the company's "It's not stock, it's Shutterstock" campaign, which has leveraged popular cultural moments to promote the brand's offerings. For example, it previously poked fun at the Fyre Festival fiasco by creating a promo at a mere fraction of the event’s notoriously exorbitant marketing budget.