Soccer Fans See Portents in Everyday Objects, in Coke World Cup Spot
Global Ad by W+K Sao Paolo Will Air in 46 Countries
Jun 03, 2014
Coke's latest World Cup Spot, out of Wieden + Kennedy Sao Paolo, presents the idea that passionate soccer fans see portents, or "signs" about the tournament in everyday objects in the build up to the FIFA World Cup. The spot takes us around the world, showing people of various nationalities and ethnicities watching and listening to the soccer. All the scenarios see them spot meanings in various objects and happenings; whether it's a painting on the back of a van, a shadow in the shape of a trophy; a shape in a piece of ham or a cloud out of an airplane window. Directed by NicolÃ¡s Kasakoff through Stink Sao Paolo, the ad was commissioned out of Coca-Cola Mexico and will air in over 46 countries throughout Latin America, Europe and Africa.