Soccer Fans See Portents in Everyday Objects, in Coke World Cup Spot

Global Ad by W+K Sao Paolo Will Air in 46 Countries

Published On
Jun 03, 2014

Editor's Pick

Coke's latest World Cup Spot, out of Wieden + Kennedy Sao Paolo, presents the idea that passionate soccer fans see portents, or "signs" about the tournament in everyday objects in the build up to the FIFA World Cup. The spot takes us around the world, showing people of various nationalities and ethnicities watching and listening to the soccer. All the scenarios see them spot meanings in various objects and happenings; whether it's a painting on the back of a van, a shadow in the shape of a trophy; a shape in a piece of ham or a cloud out of an airplane window. Directed by Nicolás Kasakoff through Stink Sao Paolo, the ad was commissioned out of Coca-Cola Mexico and will air in over 46 countries throughout Latin America, Europe and Africa.


Jun 03, 2014
Agency :
Wieden & Kennedy - Sao Paulo
Brand :
Client :
Executive Creative Director/Production :
Icario Dora
Executive Creative Director/Production :
Guillermo Vega
Creative Director :
Martin Insua
Creative Director :
Ezequiel Soules
Copywriter :
Ezequiel Soules
Art Direction :
Martin Insua
Agency Producer :
Gabriel Dagostini
Agency Producer :
Mauricio Granado
Production Company :
Stink Sao Paulo
Director :
Nico Kasakoff
Director, Photography :
Carlos Veron
Producer :
Cecilia Salguero
Editor :
Alan Segal
Post Producer :
Pickle House
Digital Production Company :

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