Been texting peach emojis at night without much to show for it?

Simply Spiked wants to help you out—with a campaign from Mischief that encourages the sending of just such ribald text messaging (to the number provided, please) for a chance to win some not-yet-released Simply Spiked Peach drinks.

Beginning Friday, March 24, after 10 p.m. ET, those who brazenly text a peach emoji to 73255 will have a chance to get a first taste of sweet, sweet Simply Spiked Signature Peach—along with Mango Peach, Strawberry Peach and Kiwi Peach as well.

Allow comedian Ron Funches to sexy-explain how these “Juicy Calls” will work:

The new spot comes days after Simply Spiked was integrated into Peacock’s “Bel-Air” as part of a sponsored storyline involving one character’s quest for influencer stardom.

“We tapped into the insight that people are sending Peach emojis late at night to each other, and decided to have a little fun with it,” said Mischief copywriter Evan Shisler.

“It was amazing to work with Ron Funches,” added art director Marcus Lim. “His comic sensibility aligned with what Molson Coors and Mischief were looking for—and made us laugh all the way from the set through the edit.”

“As a recent obsessor over Simply Spiked Lemonade, I was thrilled when Simply Spiked asked me to help them raise the bar with the release of Simply Spiked Peach,” said Funches. “There’s nothing juicier than sending a late-night text, but sometimes that text is met with a less-than-juicy response. Not this time. Simply Spiked is delivering the ultimate Juicy Call and somehow making peaches even more adult.”

“Things are getting juicy,” said Joy Ghosh, VP of Above Premium Flavor at Molson Coors Beverage Company.