Simply Spiked wants you to get lucky by texting (even more) peach emojis late at night

Ron Funches stars in Mischief campaign promising a ‘Juicy Call’ delivery of Simply Spiked Peach in exchange for suggestive butt-fruit

Published On
Mar 22, 2023
Comedian Ron Funches lounging in a bed in his pajamas holding a can of Simply Spiked Peach

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Been texting peach emojis at night without much to show for it?

Simply Spiked wants to help you out—with a campaign from Mischief that encourages the sending of just such ribald text messaging (to the number provided, please) for a chance to win some not-yet-released Simply Spiked Peach drinks.

Beginning Friday, March 24, after 10 p.m. ET, those who brazenly text a peach emoji to 73255 will have a chance to get a first taste of sweet, sweet Simply Spiked Signature Peach—along with Mango Peach, Strawberry Peach and Kiwi Peach as well.

Allow comedian Ron Funches to sexy-explain how these “Juicy Calls” will work:


The new spot comes days after Simply Spiked was integrated into Peacock’s “Bel-Air” as part of a sponsored storyline involving one character’s quest for influencer stardom.

“We tapped into the insight that people are sending Peach emojis late at night to each other, and decided to have a little fun with it,” said Mischief copywriter Evan Shisler.

“It was amazing to work with Ron Funches,” added art director Marcus Lim. “His comic sensibility aligned with what Molson Coors and Mischief were looking for—and made us laugh all the way from the set through the edit.”

“As a recent obsessor over Simply Spiked Lemonade, I was thrilled when Simply Spiked asked me to help them raise the bar with the release of Simply Spiked Peach,” said Funches. “There’s nothing juicier than sending a late-night text, but sometimes that text is met with a less-than-juicy response. Not this time. Simply Spiked is delivering the ultimate Juicy Call and somehow making peaches even more adult.”

“Things are getting juicy,” said Joy Ghosh, VP of Above Premium Flavor at Molson Coors Beverage Company.


Mar 22, 2023
Client :
Client :
Molson Coors
Agency :
Chief Commercial Officer :
Michelle St. Jacques
Chief Marketing Officer :
Sofia Colucci
VP Marketing :
Joy Ghosh
Senior Marketing Manager :
Josh McDonald
Associate Marketing Manager :
Ashley Austin
Associate Brand Manager :
Catherine Pastiak
Co-Founder & CCO :
Greg Hahn
Partner and Executive Creative Director :
Bianca Guimaraes
Partner and Executive Creative Director :
Kevin Mulroy
Creative Director :
Hunter Fine
Copywriter :
Evan Shisler
Art Director :
Marcus Lim
EVP Production :
Will Dempster
Senior Producer :
Coleman Sweeney
Partner & President :
Kerry McKibbin
Managing Director :
Alison Whisenant
Account Supervisor :
Justine Yucesan
Account Coordinator :
Kat Esser
Partner and Head of Strategy :
Jeff McCrory
Strategy Director :
Jimmy George
Partner and Head of Development :
Oliver McAteer
Production :
Director :
Ruganzu Howard
Executive Producer :
Jacki Calleiro
Producer :
Miranda Kahn
Associate Producer :
Abbie Jones
Production Supervisor :
Dorian Thomas
Production Coordinator :
Emily Diaz
Director of Photography :
Scott Siracusano
Production Designer :
Gina Canavan
Post Production :
Editor :
Brendan Hogan
Assistant Editor :
Ellen Schoenfeld
Flame Artist :
Joseph Miller
Producer :
Dylan Anderson
Executive Producer :
Gina Pagano
Mix :
Sam Shaffer
Color :
Rare Medium
Managing Partner/EP :
Heath Raymond
Colorist :
TJ Seiler
Activation :
Street Factory Media
Activation :
Activation :
Upland Software

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