You Too Can Be a Simpsons Character With 'Simpsonize Me'

Integrated Marketing Juggernaut on Fox Film Shows More Muscle With Avatar Maker

Published On
Jul 18, 2007

Editor's Pick

With The Simpsons Movie premiere just days away, the integrated marketing juggernaut surrounding the Fox film shows little signs of sluggishness. With brands like 7-Eleven and Vans already immersed in Simpsons mania, Burger King is now getting in on the action with its own variation of the Simpsons avatar generator found on the film's official site.

The "Simpsonize Me" tool, which essentially looks like a toaster with antennas, lets users upload hi-res, color-only shots of their mugs, then enter gender, age and other characteristics to render their own Springfield-styled visage.

The site isn't bereft of BK branding, though, as a "Simpsonized" King stands proudly in the "Eat Drink" section, which includes choice menu items and animated links to BK's site. But it is the avatar tool that takes center stage, accompanied by movie trailers, TV ads and a redirect back to "Virtual Springfield."

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Credits

Date
Jul 18, 2007
Client:
Burger King
Agency:
Crispin Porter Bogusky
Chief Creative Officer:
Alex Bogusky
Co-Chief Executive Offier:
Jon Banks (Equity Marketing)
Co-Chief Executive Offier:
Kim Thomsen (Equity Marketing)
Creative Director:
Mikko Meronen (Equity Marketing)
Creative Director:
Rob Reilly
Creative Director:
Bill Wright
Creative Director:
David Wagner (Equity Marketing)
Interactive Creative Director:
Jeff Benjamin
Senior Art Director:
Nancy Kadowaki (Equity Marketing
Art Director:
Neil Heymann
Designer:
Daisy Chavoshi
Design Director/Flash Designer:
Ken Slater
Director, Integrated Production:
David Rolfe
Executive Integrated Producer:
Winston Binch
Interactive Integrated Producer:
Myke Gerstein
Technical Director:
Scott Prindle
Interaction Director:
Matt Walsh
Technical Producer:
Rick Valdez
Senior Design Technologist:
Mat Ranauro
Senior Designer:
Julia Hoffmann
Agency:
Equity Marketing
Design Technologist:
John Gerweck
Brand:
Burger King

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