This beer brand seeded clouds over Brazil to ensure a sunny Carnival

Skol and agency GUT São Paulo try some environmentally-friendly weather manipulation

Published On
Feb 24, 2020

Editor's Pick

Carnival in São Paulo Brazil is a festival of pageantry and parades ahead of the contemplative season of Lent. But one of the few things that can put a damper on the celebration is bad weather. It’s the rainy season in southern Brazil, so a wet Carnival isn’t rare.

But beer brand Skol is trying to use a bit of science to keep festival-goers dry. A small jet has been ejecting water droplets into clouds near the city, inducing rainfall before the clouds are over the festival.

The campaign from GUT São Paulo makes use of a system that the São Paulo Water Company has been using successfully for a dozen years to keep the city’s reservoir full in order to water croplands. Skol began the cloud-seeding program last week and expects to continue through most of Carnival. Whether the weather will cooperate is still up in the air.

Credits

Date
Feb 24, 2020
Client:
Skol
Agency:
Gut Sao Paulo
ECD:
Bruno Brux
Creative:
Julia Mota
Creative:
Laís Lira
Creative:
Rainor Marinho
Creative:
Murilo Santos
Managing Director:
Valeria Barone
Account Director:
Alessandra Visintainer
Account Manager:
Joe Richardson
Account Executive:
João Laureano
Head of Planning:
Fernando Ribeiro
Planning Director:
Quentin Mahe
Head of Media & Data:
Guilherme Cavalcante
Media Manager:
Nathália Oliveira
Media Supervisor:
Daniel Miscolcz
Media Coordinator:
Janaina Ramos
Community Manager:
Vitória Kanaan
Head of Production:
Mariane Goebel
Producer:
Fernando De Nadai
Creation:
Gabriel Klein
Creation:
Gessica Justino
Project Manager:
Thiago Chinaglia
Creative:
Matheus Potumati
Content:
André Maleronka
Executive Production:
Bruno Oliveira
Production Coordinator:
Juliana Boscardin
Production Coordinator:
Mazo Munhoz
Audio Producer:
Lamirè
Executive Producer:
Vice
Post Production:
203 Post
Hostess:
Preta Araújo
Video Director:
Camilla Loyolla
Production Director:
Mazo Munhoz
Developer:
Andressa Minucci
Director of Photography:
João Kehl
Video Director:
Igor Selingarde
Service:
Thais Escobar

Need a credit fix? Contact the Creativity Editors