This beer brand seeded clouds over Brazil to ensure a sunny Carnival

Carnival in São Paulo Brazil is a festival of pageantry and parades ahead of the contemplative season of Lent. But one of the few things that can put a damper on the celebration is bad weather. It’s the rainy season in southern Brazil, so a wet Carnival isn’t rare. But beer brand Skol is trying to use a bit of science to keep festival-goers dry. A small jet has been ejecting water droplets into clouds near the city, inducing rainfall before the clouds are over the festival. The campaign from GUT São Paulo makes use of a system that the São Paulo Water Company has been using successfully for a dozen years to keep the city’s reservoir full in order to water croplands. Skol began the cloud-seeding program last week and expects to continue through most of Carnival. Whether the weather will cooperate is still up in the air.

This beer brand seeded clouds over Brazil to ensure a sunny Carnival

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