This beer brand seeded clouds over Brazil to ensure a sunny Carnival
Skol and agency GUT São Paulo try some environmentally-friendly weather manipulation
Editor's Pick
Carnival in São Paulo Brazil is a festival of pageantry and parades ahead of the contemplative season of Lent. But one of the few things that can put a damper on the celebration is bad weather. It’s the rainy season in southern Brazil, so a wet Carnival isn’t rare.
But beer brand Skol is trying to use a bit of science to keep festival-goers dry. A small jet has been ejecting water droplets into clouds near the city, inducing rainfall before the clouds are over the festival.
The campaign from GUT São Paulo makes use of a system that the São Paulo Water Company has been using successfully for a dozen years to keep the city’s reservoir full in order to water croplands. Skol began the cloud-seeding program last week and expects to continue through most of Carnival. Whether the weather will cooperate is still up in the air.
Credits
- Date
- Feb 24, 2020
- Client :
- Skol
- Agency :
- Gut Sao Paulo
- ECD :
- Bruno Brux
- Creative :
- Julia Mota
- Creative :
- Laís Lira
- Creative :
- Rainor Marinho
- Creative :
- Murilo Santos
- Managing Director :
- Valeria Barone
- Account Director :
- Alessandra Visintainer
- Account Manager :
- Joe Richardson
- Account Executive :
- João Laureano
- Head of Planning :
- Fernando Ribeiro
- Planning Director :
- Quentin Mahe
- Head of Media & Data :
- Guilherme Cavalcante
- Media Manager :
- Nathália Oliveira
- Media Supervisor :
- Daniel Miscolcz
- Media Coordinator :
- Janaina Ramos
- Community Manager :
- Vitória Kanaan
- Head of Production :
- Mariane Goebel
- Producer :
- Fernando De Nadai
- Creation :
- Gabriel Klein
- Creation :
- Gessica Justino
- Project Manager :
- Thiago Chinaglia
- Creative :
- Matheus Potumati
- Content :
- André Maleronka
- Executive Production :
- Bruno Oliveira
- Production Coordinator :
- Juliana Boscardin
- Production Coordinator :
- Mazo Munhoz
- Audio Producer :
- Lamirè
- Executive Producer :
- Vice
- Post Production :
- 203 Post
- Hostess :
- Preta Araújo
- Video Director :
- Camilla Loyolla
- Production Director :
- Mazo Munhoz
- Developer :
- Andressa Minucci
- Director of Photography :
- João Kehl
- Video Director :
- Igor Selingarde
- Service :
- Thais Escobar
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