This beer brand seeded clouds over Brazil to ensure a sunny Carnival

Skol and agency GUT São Paulo try some environmentally-friendly weather manipulation

Published On
Feb 24, 2020

Editor's Pick

Carnival in São Paulo Brazil is a festival of pageantry and parades ahead of the contemplative season of Lent. But one of the few things that can put a damper on the celebration is bad weather. It’s the rainy season in southern Brazil, so a wet Carnival isn’t rare.

But beer brand Skol is trying to use a bit of science to keep festival-goers dry. A small jet has been ejecting water droplets into clouds near the city, inducing rainfall before the clouds are over the festival.

The campaign from GUT São Paulo makes use of a system that the São Paulo Water Company has been using successfully for a dozen years to keep the city’s reservoir full in order to water croplands. Skol began the cloud-seeding program last week and expects to continue through most of Carnival. Whether the weather will cooperate is still up in the air.


Feb 24, 2020
Client :
Agency :
Gut Sao Paulo
Bruno Brux
Creative :
Julia Mota
Creative :
Laís Lira
Creative :
Rainor Marinho
Creative :
Murilo Santos
Managing Director :
Valeria Barone
Account Director :
Alessandra Visintainer
Account Manager :
Joe Richardson
Account Executive :
João Laureano
Head of Planning :
Fernando Ribeiro
Planning Director :
Quentin Mahe
Head of Media & Data :
Guilherme Cavalcante
Media Manager :
Nathália Oliveira
Media Supervisor :
Daniel Miscolcz
Media Coordinator :
Janaina Ramos
Community Manager :
Vitória Kanaan
Head of Production :
Mariane Goebel
Producer :
Fernando De Nadai
Creation :
Gabriel Klein
Creation :
Gessica Justino
Project Manager :
Thiago Chinaglia
Creative :
Matheus Potumati
Content :
André Maleronka
Executive Production :
Bruno Oliveira
Production Coordinator :
Juliana Boscardin
Production Coordinator :
Mazo Munhoz
Audio Producer :
Executive Producer :
Post Production :
203 Post
Hostess :
Preta Araújo
Video Director :
Camilla Loyolla
Production Director :
Mazo Munhoz
Developer :
Andressa Minucci
Director of Photography :
João Kehl
Video Director :
Igor Selingarde
Service :
Thais Escobar

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