For everyone's safety, stay home and f*ck, says condom brand Skyn

A campaign from Sid Lee Paris insists quarantine can still be fun

Published On
Mar 20, 2020

Editor's Pick

Around the world, governments are trying to convince increasingly anxious residents to stay inside to prevent spreading Covid-19. There’s already been speculation that nine months from now will see a baby boom sparked by quarantine-induced intimacy—a generation of “coronials” or “Zoomers.”

But what about people who don’t want to have any kids right now? Well, condom brand Skyn is helping with both problems. A new campaign from Sid Lee Paris urges people not to just “Stay the f*** home” as the government cautions, but to then “Stay and f*** at home.” With protection, of course.

 

The message is rolling out across social media as videos, gifs and images with cheeky messages like “Coming is much safer than going” and “Go to town without leaving the house.” For those sequestered alone, there are the motivational messages “Social distancing = self-pleasuring” and “When you can’t touch others, touch yourself.”

In addition, Skyn is posting a daily “pleasure calendar” for the next few weeks while people (hopefully) continue to keep social distancing.

Credits

Date
Mar 20, 2020
Client:
Skyn
Agency:
Sid Lee-Paris
Chairman - Executive Creative Director:
Sylvain Thirache
President:
Johan Delpuech
Creative Director:
Céline Landa
Creative Director:
Clément Mornet Landa
Copywriter:
Paula Hochberg
Copywriter:
Jillian Young
Art Director:
Jessy Kikabou
Art Director:
Yoann Plard
Managing Director:
Mehdi Benali
Group Account Director:
Heloise Marchal
Account Executive:
Paul Pieuchot
Head of Social Media:
Alexandre Ponte
Social Media Manager:
Jeff Deconchat

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