McDonald's: Smart Money

Published On

Feb 24, 2014

Description

On Monday, February 24, McDonald's national launched a new spot to support McDonald's Dollar Menu at Breakfast called, "Smart Money."

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Credits

Date: Feb 24, 2014

Agency:: Moroch Partners

Brand:: McDonald's

Client:: McDonald's

Chief Creative Officer:: Bob Shallcross

Group Creative Director:: Kevin Sutton

Art Director:: Jenny Lanier

Copywriter:: Keanon Pearson

Agency Producer:: Kathleen Torres

Animation Production:: Station Films

Director:: David Gray

Director, Photography:: Ross Richardson

EXP:: Caroline Gibney

Producer:: Sarah McMurray

Editorial Company:: Lucky Post

Editor:: Logan Hefflefinger

Engineer:: Scottie Richardson

EXP:: Jessica Berry

Producer:: Kendall Kendall

Color:: Stefan Sonnenfeld, CO3

Music Company:: JSM Music Inc.

President/Chief Executive Offier:: Joel Simon

EXP:: Ross Hopman

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Project Type