McDonald's: Smart Money

Published On

Feb 24, 2014

Description

On Monday, February 24, McDonald's national launched a new spot to support McDonald's Dollar Menu at Breakfast called, "Smart Money."

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Credits

Date: Feb 24, 2014

Agency :: Moroch Partners

Brand :: McDonald's

Client :: McDonald's

Chief Creative Officer :: Bob Shallcross

Group Creative Director :: Kevin Sutton

Art Director :: Jenny Lanier

Copywriter :: Keanon Pearson

Agency Producer :: Kathleen Torres

Animation Production :: Station Films

Director :: David Gray

Director, Photography :: Ross Richardson

EXP :: Caroline Gibney

Producer :: Sarah McMurray

Editorial Company :: Lucky Post

Editor :: Logan Hefflefinger

Engineer :: Scottie Richardson

EXP :: Jessica Berry

Producer :: Kendall Kendall

Color :: Stefan Sonnenfeld, CO3

Music Company :: JSM Music Inc.

President/Chief Executive Offier :: Joel Simon

EXP :: Ross Hopman

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Project Type