Smucker’s Naturals get help from Mother, Father, and Daughter Nature

Published On
Jul 19, 2023
The words "Father Nature - presented by Smucker's" is overlaid on top of an image of a father and his daughter in a whimsical looking nature kitchen filled with trees, plants, a deer and flowers.

Editor's Pick

Father Nature returns in Smucker’s latest spots for its Natural line of jams. Each ad is meant to feel like a mini-episode of a family sitcom, with Father Nature making jokes and talking with Daughter Nature to a laugh track, all in their kitchen filled with foliage and animals. In one of the spots, Father Nature is stumped by a crossword puzzle despite help from Daughter Nature and friendly elephant Steve.




In another, Father Nature puts his foot in his mouth when he references “killing two birds with one stone,” in front of an ostrich.



And in a shorter ad, he describes the jam’s ingredients to a wide-eyed tarsier.



The campaign, from BBH USA and PSOne, will run across TV, online video ads, social media, digital, and commerce sites. Father Nature last appeared in Smucker’s Natural ads in 2019, when he went grocery store shopping, and made Daughter Nature a PB&J. "We're so excited for Father Nature to be making his return for Smucker’s," said Erica Roberts, chief creative officer of BBH USA. "Sitcoms are a beloved device that have brought some of the most iconic fathers to our TV screens. So, what better way to bring Father Nature back to our TV screens than by making him the star of his very own sitcom.”


Jul 19, 2023
Client :
Agency :
Agency :
Chief Creative Officer :
Erica Roberts
Group Creative Director :
Peter Defries
Group Creative Director :
Alan Wilson
Creative Director :
JR Harris
Senior Art Director :
Molly Prunka
Senior Copywriter :
Blake Fromkin
Senior Art Director :
Arthur Germer
Copywriter :
Zakk Weston
Group Executive Producer :
Lauren Schneidmuller
Senior Producer :
Jamie Zimmerman
Senior Business Affairs Manager :
Deanna Gattie
Business Affairs Manager :
Erica Greenfield
Group Client Lead :
Yuri Lee
Group Account Director :
Tina Bandzuch
Account Director :
Jane Picarelli
Account Supervisor :
Niketh Raghavan
Account Executive :
Mike Daly
Assistant Account Executive :
Sadie McMillan
Group Strategy Director :
Jennifer Baldwin
Strategy :
Tristen Sechi
Strategy Director :
Allie O'Shea
Strategy Director :
Emily Canan
Strategist :
Teylor Parks
Director VP :
Nikolay Ilchenko
Senior Associate :
Magdalena Goss
Production Company :
Director :
Randy Krallman
Executive Producer :
Allison Kunzman
Editorial Company :
Editor :
Ben Suenaga
Executive Producer :
Adam Roe
Post Production :
VFX Shoot Supervisor :
Phil Crowe
Creative Lead :
John McIntosh
Creative Lead :
Jade Kim
Creative :
Jay Lee
Creative :
Sohee Lim
Creative :
Keith Sullivan
Creative :
Andy Mower
Production :
Lexi Stearn
Production :
Anna Borysewicz
Production :
Sebastien Le Coz
Audio Sound Design & Mix Company :
Sound Engineer :
Brian Wilkowski
Producer :
Max Macnow
Music House :
Executive Producer :
James Dean Wells
Creative Lead :
Michael Jurasits
Composer :
Thomas Keery

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