Snickers' ice cream eases an awkward teenage moment in this cute European spot

Max Sherman directs ad by CLM BBDO breaking in Germany

Published On
Jul 03, 2019

Editor's Pick

Better known for its "You're not you when you're hungry" campaign via BBDO, Snickers is taking a different tack in a European spot for its ice cream bars this year. 

Breaking in Germany and then running in other territories including Russia and Australia, the spot, by French agency CLM BBDO, depicts a classic awkward teenage moment with a young guy and his date sitting nervously on a sofa. He tries to put an arm around her, but she immediately moves away. However, fetching a Snickers ice cream from the fridge seems to be the remedy—passion ensues, and there's a funny moment when Dad walks in. However, it seems love can only last as long as the frosty treat. 

Max Sherman at Insurrection directed.

Credits

Date
Jul 03, 2019
Client:
Snickers
Agency:
CLM BBDO
Executive Creative Director:
Benjamin Dessagne
Executive Creative Director:
Stephane Santana
Artistic Director:
Clement Dantzer
Copywriter:
Quentin Kientz
Strategic Planner:
Veronique Bernard
Account Director:
Judith Romero
Account Manager:
Meigge Sauvaget
Account Executive:
Thomas Monneau
Production Agency:
Insurrection
Director:
Max Sherman
Executive Producer:
Mounia Mebarki
Head of Production:
Louise Gavini
TV Producer:
Cecile Caussat

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Project Type