Snickers' ice cream eases an awkward teenage moment in this cute European spot
Max Sherman directs ad by CLM BBDO breaking in Germany
Editor's Pick
Better known for its "You're not you when you're hungry" campaign via BBDO, Snickers is taking a different tack in a European spot for its ice cream bars this year.
Breaking in Germany and then running in other territories including Russia and Australia, the spot, by French agency CLM BBDO, depicts a classic awkward teenage moment with a young guy and his date sitting nervously on a sofa. He tries to put an arm around her, but she immediately moves away. However, fetching a Snickers ice cream from the fridge seems to be the remedy—passion ensues, and there's a funny moment when Dad walks in. However, it seems love can only last as long as the frosty treat.
Max Sherman at Insurrection directed.
Credits
- Date
- Jul 03, 2019
- Client :
- Snickers
- Agency :
- CLM BBDO
- Executive Creative Director :
- Benjamin Dessagne
- Executive Creative Director :
- Stephane Santana
- Artistic Director :
- Clement Dantzer
- Copywriter :
- Quentin Kientz
- Strategic Planner :
- Veronique Bernard
- Account Director :
- Judith Romero
- Account Manager :
- Meigge Sauvaget
- Account Executive :
- Thomas Monneau
- Production Agency :
- Insurrection
- Director :
- Max Sherman
- Executive Producer :
- Mounia Mebarki
- Head of Production :
- Louise Gavini
- TV Producer :
- Cecile Caussat
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