Snickers aims to 'Fix the World' in its 2020 Super Bowl ad
Two teasers suggest that digging a huge hole will solve some big problems
Snickers seems to have a construction project powerful enough to fix the world’s issues, a hefty order even for a Super Bowl spot.
Two teasers released Tuesday suggest Snickers can fix the world, or at least aim to do so while selling candy bars. The 15-second videos share the hashtag #SnickersFixTheWorld.
“The world is out of sorts,” Snickers declares in words that appear on the screen near the end of the teasers. “We’ll fix it Super Bowl Sunday.”
In “Speakerphone,” a woman says she’s working on digging the hole because people seem to think it’s acceptable to talk on speakerphone in public. Naturally, a man doing just that walks by as she works.
The teasers, like the upcoming Super Bowl spot, come from BBDO New York and AMV BBDO. Snickers says it released several teasers, with others focused on annoyances including robocalls and social media trolls.
The teasers do not star celebrities. Ten years ago, the Mars Wrigley candy brand featured Betty White in the first of its “You’re Not You When You’re Hungry” spots. Adam Driver appeared in the brand’s most recent Super Bowl spot, a live spot that ran in 2017.
Snickers said it plans to present a long-form version of its Super Bowl ad on its YouTube page next week, ahead of the shorter version airing during the third commercial break in the first quarter of the Super Bowl.
- Jan 21, 2020
- Client :
- Agency :
- BBDO-New York
- Agency :
- AMV BBDO-London
- Director :
- Tom Kuntz
- President/Executive Producer :
- David Zander
- Sr. Executive Producer :
- Eriks Krumins
- Producer :
- Emily Skinner
- Director of Photography :
- Linus Sandgren
- Production Designer :
- Brock Houghton
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