In the world of pro athletes, snow days aren't meant for sleeping in or snuggling by the fire, as you'll see in this joyous new ad from Nike. The spot opens on the New England Patriots' Rob Gronkowski, who wakes to find the frosty flakes coming down hard outside the window of his home. For him, the blizzard is a call to action, and he storms outside to find his fellow NFL star, the Miami Dolphins' Ndamukong Suh, standing by his own porch ready to go.
The pair proceed to summon an all-star cast of super athletes from their respective abodes to join a game of tackle football in a wintery wonderland. Among those joining are Nike athletes Odell Beckham Jr., Le'Veon Bell, Eugenie Bouchard, Antonio Brown, Elena Delle Donne, Marlen Esparza, Paula Findlay, Lauren Fisher, Paul George, A.J. Green, Draymond Green, Luke Kuechly, Sydney Leroux, Carli Lloyd, Marcus Mariota, LeSean McCoy, Ben Roethlisberger, Eric Weddle and Steven Stamkos.
The spot's a truly fun and funny ride, as all throughout, the players show off their otherworldly athletic might. Gronkowski smashes his head through a windwo, the Pittsburgh Steeler's Bell, charges through his front door, smashing it to bits, while the New York Giants' Beckham Jr. catches a barbell in mid-air.
The ad, created out of Wieen & Kennedy Portland and directed by Steve Rogers of Biscuit Filmworks, introduces Nike's #GetOutHere campaign promoting weather-protective Nike products such as Therma-Sphere Max and AeroReact.
The campaign debuted October 29 on Nike's digital channels and will air on TV during the Thursday Night Football game between the Patriots and the Dolphins. It also includes a behind-the-scenes film in which the athletes in the ad discuss their favorite snow day moments.