Superjocks Enjoy a Snow Day in Nike's Joyous Ad
A Blizzard Means It's Time to Play for These All-Stars
Editor's Pick
In the world of pro athletes, snow days aren't meant for sleeping in or snuggling by the fire, as you'll see in this joyous new ad from Nike. The spot opens on the New England Patriots' Rob Gronkowski, who wakes to find the frosty flakes coming down hard outside the window of his home. For him, the blizzard is a call to action, and he storms outside to find his fellow NFL star, the Miami Dolphins' Ndamukong Suh, standing by his own porch ready to go.
The pair proceed to summon an all-star cast of super athletes from their respective abodes to join a game of tackle football in a wintery wonderland. Among those joining are Nike athletes Odell Beckham Jr., Le'Veon Bell, Eugenie Bouchard, Antonio Brown, Elena Delle Donne, Marlen Esparza, Paula Findlay, Lauren Fisher, Paul George, A.J. Green, Draymond Green, Luke Kuechly, Sydney Leroux, Carli Lloyd, Marcus Mariota, LeSean McCoy, Ben Roethlisberger, Eric Weddle and Steven Stamkos.
The spot's a truly fun and funny ride, as all throughout, the players show off their otherworldly athletic might. Gronkowski smashes his head through a windwo, the Pittsburgh Steeler's Bell, charges through his front door, smashing it to bits, while the New York Giants' Beckham Jr. catches a barbell in mid-air.
The ad, created out of Wieen & Kennedy Portland and directed by Steve Rogers of Biscuit Filmworks, introduces Nike's #GetOutHere campaign promoting weather-protective Nike products such as Therma-Sphere Max and AeroReact.
The campaign debuted October 29 on Nike's digital channels and will air on TV during the Thursday Night Football game between the Patriots and the Dolphins. It also includes a behind-the-scenes film in which the athletes in the ad discuss their favorite snow day moments.
Credits
- Date
- Oct 29, 2015
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Director :
- Steve Rogers
- Production Company :
- Biscuit Filmworks
- Creative Director :
- Chris Groom
- Creative Director :
- Stuart Brown
- Copywriter :
- Brock Kirby
- Art Director :
- Lee Jennings
- Producer :
- Jeff Selis
- Executive Agency Producer :
- Matt Hunnicutt
- Designer :
- Edgar Morales
- Studio Manager :
- Alicia Kuna
- Motion :
- Seth Shelman
- Motion :
- Jeff Ackley
- Motion :
- Oliver Rokoff
- Motion :
- Adam Sirkin
- Color/Retouching :
- Adam Sirkin
- Color/Retouching :
- Saskia Thomson
- Art Buyer :
- Grace Petrenka
- Digital Production :
- Patrick Marzullo
- Digital Production :
- Ben Oh
- Digital Production :
- Evelyn Loomis
- Digital Production :
- Jenna Simon
- Digital/Social Strategy :
- Reid Schilperoort
- Strategic Planning :
- Andy Lindblade
- Strategic Planning :
- Brandon Thornton
- Strategic Planning :
- Reid Schilperoort
- Media/Comms Planning :
- Daniel Sheniak
- Media/Comms Planning :
- Reme DeBisschop
- Media/Comms Planning :
- Lisa Feldhusen
- Media/Comms Planning :
- Natalie Welch
- Account Team :
- Karrelle Dixon
- Account Team :
- Corey Woodson
- Account Team :
- Shinya Kamata
- Project Manager :
- Andrea Nelsen
- Business Affairs :
- Amber Lavender
- Head of Production :
- Ben Grylewicz
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Joe Staples
- Executive Producer :
- Shawn Lacy
- Executive Producer :
- Holly Vega
- Executive Producer :
- Dana Balkin
- Line Producer :
- Jay Veal
- Director, Photography :
- Alwin Kuchler
- 1st Assistant Director :
- Craig Owens
- Editorial Company :
- Joint Editorial, Portland
- Editor :
- Peter Wiedensmith
- Assistant Editor :
- Dylan Sylwester
- Post Producer :
- Jen Milano
- Executive Producer :
- Leslie Carthy
- Operations Director :
- Mary Zuleger
- Visual Effects Company :
- The Mission
- Lead Flame Artist :
- Joey Brattesani
- Animation Director :
- Piotr Karwas
- On-Set Supervisor :
- Michael Gibson
- Visual Effects Producer :
- Diana Cheng
- Managing Director :
- Michael Pardee
- Executive Producer :
- Ellen Turner
- Music+Sound Company :
- Joint Editorial
- Sound Designer :
- Noah Woodburn
- Song :
- "The Payback"
- Mix Company :
- Joint Editorial
- Mixer :
- Noah Woodburn
- Producer :
- Jen Milano
- Production Company :
- Zach King Vines
- Director/Editor :
- Zach King
- Producer :
- Jadon Gauthier
- Photographer :
- Gary Land
- Production Company :
- Avenue 53
- Producer :
- Greg Broussard
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