This Amusing Beer Ad Illustrates All the Ways 'Special' Is Totally Over-Used
Rodrigo Saavedra Directs Fast-Paced Spot for Mexico's Modelo Especial
Editor's Pick
"Special" is a totally over-used word. That's the message of a new ad for Mexico's Modelo Especial, an AB In-Bev-owned beer brand that has "special" bulit into its name -- so you would think it wouldn't have a leg to stand on, but it gets away with it here.
The spot, directed by Landia's Rodrigo Saavedra for David Miami, is a fast-paced montage of vignettes humorously illustrating all the ways in which "special" has become meaningless: from special offers and special delivery to special of the day, special someones and special effects. All of these are naturally, shown up as lame. Except Model Especial, which has been "special" since 1925.
Saavedra adds in a statement: "The challenge here really was to make tell each vignette in the minimum
amount of seconds and shots whilst not letting the framing become too tight and restricted. My goal from the start was to make this fast, big and ,most importantly, funny."
Credits
- Date
- Nov 22, 2017
- Brand :
- Modelo Especial
- Client :
- Modelo Especial
- Agency :
- David-Miami
- Chief Creative Officer :
- Anselmo Ramos
- Founder :
- Anselmo Ramos
- Associate Creative Director :
- Juan Pena
- Associate Creative Director :
- Ricardo Casal
- Senior Art Director :
- Jean Zamprogno
- Senior Copywriter :
- Fernando Pelizarro
- Senior Account Director :
- Carmen Rodriguez
- Account Director :
- Gabriella Fabro
- Account Supervisor :
- Monique Beauchamp
- Head of Global Production :
- Veronica Beach
- Associate Producer :
- Marina Rodrigues
- Production House :
- Landia
- Director :
- Rodrigo Saavedra
- Executive Producer :
- Juan Taylor
- Line Producer :
- Julian Castro
- 2nd Unit Director :
- Clara Behrmann
- Production Designer :
- Julian Romera
- Wardrobe :
- Lali Grosso
- Senior Editor :
- Lorenzo Bombicci
- Editorial Producer :
- Michael Charves
- Color Grading :
- Fernando Lui
- Color Grading :
- Marla Colour Grading
- Music Head Composer :
- Alexis Estiz
- Audio Engineer :
- Luis Gomez
- Music Executive Producer :
- Carolina Garcia
- Music Executive Producer :
- Erika Freijo
- English Version Mix :
- Antfood
- Director, Strategy :
- Jon Carlaw
- Senior Planner :
- Matias Candia
- Post Production Coordinator :
- Murillo Moura
- Director, Photography :
- Carlos Ritter
- Post Online :
- Mosh
- Digital Artist/Founder :
- Bruno Vianna
- Producer :
- Bruno Melo
- Agency Producer :
- Octavio Luna
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