Nike has an empowering message for Mexican women
'Just Do It' targets women in the country for the first time
Editor's Pick
Today, Nike's famous tagline "Just Do It" targets women in Mexico for the first time--and with spectacular ferocity.
Titled "Junatas Imparables" ("Together Unstoppable"), the campaign stars female pros like soccer player Nayeli Rangel, boxer Mariana "Barby" Juarez, Olympic gymnast Alexa Moreno, basketball player Casandra Ascencio and track & field athlete Paola Moran turning the streets of Mexico into their playground.
The spot open with a young woman literally trapped--trapped in gridlock and trapped by the expectations of her mother, who we see primping her daughter's 'do to be just so, armed with a can of hairspray. The young lady peeks out of the car and finds inspiration in Moran, running through the streets, exploring and dodging obstacles, powered by her athletic body and her Nikes. The girl then leaps out of the car with a pair of friends, swerving past other autos, traffic cops and through the muck of metropolitan chaos. They set off a chain reaction--a working woman enraged by a phone call drops everything to join them as more athletes jump in. When it looks like they've finally hit an insurmountable roadblock--construction--boxer Juarez emerges to smash it all to smithereens and the women, once again, are free to soar
The spot introduces a campaign running from September 10th to October 19th asking Mexican women to join the #JuntasImparables challenge on Nike.com with three of their friends. It invites them to chart their minutes of sport and working out, and any physical activity--from running to yoga to pilates--counts. Nike will award the winning team a one-year sponsorship.
The ad was created out of Wieden & Kennedy Portland and directed by Tom Noakes via Prettybird.
Credits
- Date
- Aug 31, 2018
- Client :
- Nike
- Creative Director :
- Chris Groom
- Creative Director :
- Antony Goldstein
- Creative Director :
- Alberto Ponte
- Creative Director :
- Ryan ORourke
- Creative :
- Sheena Brady
- Director of Production :
- Matt Hunnicutt
- Executive Producer :
- Molly Tait Tanen
- Producer :
- Mauricio Granado
- Director of Business Affairs :
- Amber Lavender
- Business Affairs Manager :
- Laura Caldwell
- Business Affairs Manager :
- Karen Crossley
- Business Affairs Manager :
- Emily Kahn
- Integrated Traffic Manager :
- Tim Bell
- Integrated Traffic Manager :
- Marie Hernandez
- W+K Studio :
- Denny Robles
- W+K Studio :
- Joan Comellas
- W+K Studio :
- Edgar Morales
- Design Producer :
- Dona Monroe
- Photographer :
- Lucas Garrido
- Photographer Assistant :
- Alma Debenath
- Executive Producer :
- Krystle Mortimore
- Photo Producer :
- Tedi Tsuruda
- Art Director :
- Joan Comellas
- Brand Management Team :
- Anna Boteva
- Brand Management Team :
- Simone Jackson
- Media/Comms Team :
- Danny Sheniak
- Media/Comms Team :
- Reme DeBisschop
- Media/Comms Team :
- Emily Dalton
- Media/Comms Team :
- Stephanie Campbell
- Media/Comms Team :
- Vivian Zhang
- Strategy :
- Andy Lindblade
- Strategy :
- Nathan Goldberg
- Production Company :
- PRETTYBIRD
- Director :
- Tom Noakes
- Executive Producer :
- Suzanne Hargrove
- Director of Production :
- Tracy Hauser
- Producer :
- Julie Sawyer
- Director of Photography :
- Natasha Braier ASC ADF
- Editorial Company :
- RPS
- Editor :
- Lauren Dellara
- Assistant Editor :
- Ben Montez
- Post Executive Producer :
- Raná Martin
- Producer :
- Sasha Grubor
- VFX Company :
- The Mill
- Creative Director :
- John Shirley
- 2D Lead Artist :
- Narbeh Mardirossian
- 2D Artist :
- Scott Johnson
- 2D Artist :
- Dag Ivarsoy
- 2D Artist :
- Yukiko Ishiwata
- 2D Artist :
- Chris Payne
- 2D Artist :
- Toby Brockhurst
- 2D Artist :
- Dylan Streiff
- 2D Artist :
- Tim Rudgard
- 2D Artist :
- Robin Winfield
- 2D Artist :
- Martin Karlsson
- 2D Artist :
- Roman Yavorsky
- Matte Painting :
- Itai Mueller
- Post Executive Producer :
- Anastasia Von Rahl
- VFX Producer :
- Jacklyn Ramirez
- VFX Coordinator :
- Mary Mondrus
- Shoot Supervisor :
- Benoit Mannequin
- Color Company :
- The Mill
- Colorist :
- Adam Scott
- Executive Color Producer :
- Liza Kerlin
- Mix/ Sound Design Company :
- Beacon Street Studios
- Mixer/Sound Designer :
- Rommel Molina
- Mix/SD Senior Producer :
- Kate Vadnais
- Music Company :
- Kobalt Music Group
- Executive Producer :
- Dillon Francis
- Agency :
- Wieden & Kennedy-Portland
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