Old Spice's New Robot Hero Has Zero Moves, Still Gets the Ladies
Old Spice's Mandroid Can't Keep the Ladies Away
Published On
Jul 14, 2014
Editor's Pick
Old Spice's newest hero couldn't be any further from the towel-clad Man Your Man Could Smell Like, his former foe Fabio, the irate Terry Crews or even those stalker moms. This time, Wieden + Kennedy Portland introduces the Mandroid -- a half man, half robot. In the charisma and warmth department he's sorely lacking. But his head-to-toe dousing Old Spice has the ladies flocking toward him despite his stiff movements and staccato speech. This spot, titled "Soccer" starts airing on television this week in conjunction with supporting web film "Night Club." Both were directed by MJZ's Tom Kuntz, who also shot the brand's MYMCSL ads.
Credits
- Date
- Jul 14, 2014
- Brand :
- Old Spice
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Director :
- Tom Kuntz
- Production Company :
- MJZ
- Creative Director :
- Craig Allen
- Creative Director :
- Jason Bagley
- Copywriter :
- Nathaniel Lawlor
- Art Director :
- Ruth Bellotti
- Art Director :
- Croix Gagnon
- Broadcast Producer :
- Jeff Selis
- Director, Broadcast Production :
- Ben Grylewicz
- Account Team :
- Georgina Gooley
- Account Team :
- Nick Pirtle
- Account Team :
- Michael Dalton
- Account Team :
- Jessica Monsey
- Executive Creative Director :
- Susan Hoffman
- Executive Creative Director :
- Joe Staples
- Executive Creative Director :
- Mark Fitzloff
- Executive Producer :
- Scott Howard
- Line Producer :
- Emily Skinner
- Editorial Company :
- Work Editorial Inc
- Executive Producer :
- Erica Thompson
- Editor :
- Rich Orrick
- Producer Assistant :
- Chris Moore
- Producer :
- Sari Resnick
- Sound Director :
- Rich Orrick
- Sound Director :
- Gus Coven
- Mix Company :
- Lime Studios
- Mixer :
- Rohan Young
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Project Type