Old Spice's New Robot Hero Has Zero Moves, Still Gets the Ladies
Old Spice's Mandroid Can't Keep the Ladies Away
Jul 14, 2014
Old Spice's newest hero couldn't be any further from the towel-clad Man Your Man Could Smell Like, his former foe Fabio, the irate Terry Crews or even those stalker moms. This time, Wieden + Kennedy Portland introduces the Mandroid -- a half man, half robot. In the charisma and warmth department he's sorely lacking. But his head-to-toe dousing Old Spice has the ladies flocking toward him despite his stiff movements and staccato speech. This spot, titled "Soccer" starts airing on television this week in conjunction with supporting web film "Night Club." Both were directed by MJZ's Tom Kuntz, who also shot the brand's MYMCSL ads.