Micasa : Sofa California Festival

This product demo cleans up.

Published On
May 21, 2012

Editor's Pick

Spillmann/Felser/Leo Burnett, Zurich, the agency behind this quirky campaign for furniture retailer Micasa that targeted very specific consumers for discounts, returns with another fun effort showcasing the store's sofa "California." Directed by Pumpkin Films' Alex Feill, the spot goes to extremes to demonstrate how impervious the pristeen white couch is to all sorts of grossness.

Credits

Date
May 21, 2012
Brand:
Micasa
Client:
Micasa
Agency:
Spillmann/Felser/Leo Burnett
Creative:
Reto Vogler
Creative:
Moritz Stillhard
Creative:
Pablo Schencke
Creative:
Johannes Raggio
Executive Creative Director:
Peter Broennimann
TV Production:
Suzana Kovacevic
Production Company:
Pumpkin Film
Director:
Alex Feil

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Project Type