The most dangerous place in the world for a woman is the home.
Finances are the main reason victims of domestic violence can’t “just leave.”
Published On
Oct 03, 2019
Description
In Someone Else’s Shoes, presented by Santander Bank, is an immersive experience that highlights the complexities of domestic violence. Guests were taken on a guided audio journey through a fully constructed 1200 sq. ft house. Comprised of real survivors’ testimony and experiences, the house gave them a whole new perspective on why escaping an abusive home is so difficult. As a bank built upon respect, Santander has pledged to help victims with the number one obstacle to leaving – overcoming financial abuse.
Credits
- Date
- Oct 03, 2019
- Agency :
- Arnold Worldwide
- Client :
- Santander
- Chief Creative Officer :
- Icaro Doria
- Executive Creative Director :
- James Bray
- Creative Director :
- Guilherme Racz
- Creative Director :
- Lucas Casao
- Associate Creative Director :
- Rafael Beretta
- Associate Creative Director :
- Vinicius Fernandes
- Art Director :
- Guilherme Racz
- Art Director :
- Rafael Beretta
- Art Director :
- Brunno Cortez
- Copywriter :
- Lucas Casao
- Copywriter :
- Vinicius Fernandes
- Copywriter :
- Mackenzie Hart
- Head of Integrated Production :
- Zamile Vilakazi
- Producer :
- Leelee Groome
- Digital Producer :
- Peter Ryan
- Planner :
- Molly Chisholm
- Project Manager :
- Priscilla Patterson
- Marketing :
- Lisa Bamber
- Marketing :
- Shaheen Salimi
- Marketing :
- Leah DelRossi
- Production Company :
- HELO
- Director :
- Annie Saunders
- Executive Producer :
- Justin Moore-Lewy
- Executive Producer :
- James Okumura
- Experiential Producer :
- Megan Kingery
- Public Relations :
- HAVAS Formula
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