Sony's first global spot for Playstation 5 is an all-out sensory experience
Ad by Adam&Eve/DDB features a female protagonist fending off a Kraken, a rock creature and more
Editor's Pick
Sony sets out to portray the multi-sensory experience of gaming on the new Playstation 5 console in its first global spot, an otherworldly blockbuster created out of Adam&Eve/DDB.
The VFX-heavy film centers on a female protagonist, a curious explorer stepping into fantastical scenes. At one moment, she find herself in an ice cave, battling a Kraken. Then, she finds herself in a rainforest encampment, showered with noise from the fauna and wildlife. Finally, surrounded in darkness, she shoots an arrow into a neon portal, awakening a massive rock creature. The point is to illustrate "a world where you can feel more."
Directed by Dan DiFelice at Biscuit with post-production by Time Based Arts, the spot highlights the product's immersive features including 3D audio, adaptive triggers and haptic feedback. (It also features the new Playstation logo, which attracted some social media mocking when it was unveiled at CES back in January.)
The tagline is "Play has no limits," which according to Mary Yee, VP of global marketing, signifies Playstation's "recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible."
Credits
- Date
- Aug 21, 2020
- Client :
- Sony Playstation
- Agency :
- Adam & Eve/DDB
- Senior Vice President, Head of Global Marketing :
- Eric Lempel
- Vice President Global Marketing :
- Mary Yee
- Director Global Marketing :
- Adam Grant
- Manager Global Marketing :
- Dianne Segovia
- Senior Manager Global Marketing :
- Jayne Murphy
- Brand Manager Global Marketing :
- Alejandro Villero
- Brand Manager Global Marketing :
- Mattia Maccario
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative :
- Clarissa Dale
- Creative :
- John Trainer-Tobin
- Agency Producer :
- Nikki Cramphorn
- Agency Producer :
- Jack Bayley
- Agency Assistant Producer :
- Clio McLeary
- Project Manager :
- Sam McGeorge
- Planner :
- David Mortimer
- Managing Partner :
- Sarah Coleman
- Business Director :
- Matthew Harris
- Account Director :
- Mitch Lovich
- Account Manager :
- Madeleine Burrell
- Account Executive :
- Jemima St Aubyn
- Business Affairs :
- Dolores King
- Business Affairs :
- Gemma Davies
- Business Affairs :
- Klaudia Jozwicka
- Executive Content Director :
- Simon Adamson
- Head of Content :
- Jessica Taylor
- Social Director :
- Sophie Chaytor-Grubb
- Senior Content Creative :
- Matthew Osborne
- Digital Display Lead :
- Marceline Le Gaufey
- Assisted Integrated Producer :
- Richard Bailey
- Interactive Creative :
- Hash Milhan
- Designer :
- Rhys Martin
- Front End Developer :
- Ben Aldrich
- Front End Developer :
- Jack Christian
- Quality Assurance :
- Mark Sadler
- Production :
- Cain&Abel
- Producer :
- Laura Frischke
- Producer :
- Caro Hamilton
- Producer :
- Arsalan Jamshid
- Producer :
- Aleksandra Bulkowska
- Editor :
- Dave Smith
- Editor :
- Ed Christie
- Editor :
- Joe Andrews
- Production :
- King Henry Studio
- Production :
- Ian King
- Head of Design :
- Paul Knowles
- Lead Designer :
- Scott Silvey
- Studio Manager :
- Dan Sandalls
- Studio Manager :
- Rob Wallis
- Creative Retoucher :
- Jon Webb
- Creative Retoucher :
- Charlie Townsend
- Global Business Director :
- Sybille Chrissoveloni
- Group Account Director :
- Marina Belik
- Account Director :
- Nicoletta Corradi
- Account Manager :
- Eleni Masoura
- Account Manager :
- Maria Mandalenaki
- Account Manager :
- Dominique Berti
- Operations Manager :
- Jon Philips
- Managing Producer :
- Ludovica Melica
- Producer :
- Alberto Boldini
- Producer :
- Eleonora Busia
- Managing Editor :
- Nuno Costa
- Editor :
- Jason Fox
- Editor :
- Can Yagan
- Editor :
- Yasmine Lahouag
- QC :
- Gemma Hughes
- QC :
- Seena Desai
- Media Agency :
- Mediacom
- Production Company :
- Biscuit Filmworks
- Director :
- Dan DiFelice
- Producer :
- Cathy Green
- Managing Director & Executive Produc :
- Rupert Reynolds-MacLean
- Production Manager :
- Gabija Lauce
- Production Coordinator :
- Roma Nesi-Pio
- CGI DP Consultant :
- Steve Annis
- Editing Company :
- Trim
- Editor :
- Paul Hardcastle
- Post Production :
- Time Based Arts
- Post Producer :
- Chris Aliano
- VFX Supervisor :
- Francois Roisin
- VFX Supervisor :
- James Allen
- 2D Artist :
- Sheldon Gardner
- 2D Artist :
- Manolo Perez
- 2D Artist :
- Stephen Grasso
- 2D Artist :
- Luke Todd
- 2D Artist :
- Leo Weston
- 2D Artist :
- Adam Paterson
- 2D Artist :
- Matt Shires
- 2D Artist :
- Bernardo Varela
- 2D Artist :
- Grant White
- 2D Artist :
- Will Robinson
- 2D Artist :
- Linda Cieniawska
- 2D Artist :
- Jiyoung Lee
- 3D Artist :
- Mike Battcock
- 3D Artist :
- Federico Vanone
- 3D Artist :
- Sam Osborne
- 3D Artist :
- Zoé Sottiaux
- 3D Artist :
- Walter How
- 3D Artist :
- Emma Malric
- 3D Artist :
- Tim Philips
- 3D Artist :
- Nick Smalley
- 3D Artist :
- Chris Wood
- 3D Artist :
- Ben Cantor
- 3D Artist :
- Patrick Harboun
- 3D Artist :
- Ihor Obukhobvskhi
- 3D Artist :
- Fed Guzzardo
- 3D Artist :
- Nigel Timms
- 3D Artist :
- Oscar Diez
- 3D Artist :
- Ian Baird
- 3D Artist :
- Joffrey Zeitouni
- 3D Artist :
- Magali Barbe
- 3D Artist :
- Francesco Ferraresi
- 3D Artist :
- Steve Dato
- 3D Artist :
- Sebastian Mayer
- 3D Artist :
- Robert Kolbeins
- 3D Artist :
- Tony Alamo
- 3D Artist :
- Pavel Mamichev
- 3D Artist :
- Abner Marin
- 3D Artist :
- Thanos Topouzis
- 3D Artist :
- Tom Di Stasio
- 3D Artist :
- Michael Hunault
- 3D Artist :
- Felix Chan
- 3D Artist :
- Francois Pons
- 3D Artist :
- Julien Fradin
- 3D Artist :
- Mattias Lullini
- 3D Artist :
- Thomas Brockmann
- 3D Artist :
- Stuart Turnbull
- 3D Artist :
- Vincent Thomas
- Colorist :
- Lewis Crossfield
- Music Supervisor :
- Duncan Smith
- Music Supervisor :
- James Marshall
- Audio Post Production :
- String & Tins
- Audio Post Producer :
- Laura-Leigh Smith
- Soundtrack Name :
- Void
- Composer :
- Luke Atencio
Need a credit fix? Contact the Creativity Editors
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