Sony's first global spot for Playstation 5 is an all-out sensory experience

Ad by Adam&Eve/DDB features a female protagonist fending off a Kraken, a rock creature and more

Published On
Aug 20, 2020

Editor's Pick

Sony sets out to portray the multi-sensory experience of gaming on the new Playstation 5 console in its first global spot, an otherworldly blockbuster created out of Adam&Eve/DDB.

The VFX-heavy film centers on a female protagonist, a curious explorer stepping into fantastical scenes. At one moment, she find herself in an ice cave, battling a Kraken. Then, she finds herself in a rainforest encampment, showered with noise from the fauna and wildlife. Finally, surrounded in darkness, she shoots an arrow into a neon portal, awakening a massive rock creature. The point is to illustrate "a world where you can feel more."

Directed by Dan DiFelice at Biscuit with post-production by Time Based Arts, the spot highlights the product's immersive features including 3D audio, adaptive triggers and haptic feedback. (It also features the new Playstation logo, which attracted some social media mocking when it was unveiled at CES back in January.)

The tagline is "Play has no limits," which according to Mary Yee, VP of global marketing, signifies Playstation's "recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible."

Credits

Date
Aug 21, 2020
Client :
Sony Playstation
Agency :
Adam & Eve/DDB
Senior Vice President, Head of Global Marketing :
Eric Lempel
Vice President Global Marketing :
Mary Yee
Director Global Marketing :
Adam Grant
Manager Global Marketing :
Dianne Segovia
Senior Manager Global Marketing :
Jayne Murphy
Brand Manager Global Marketing :
Alejandro Villero
Brand Manager Global Marketing :
Mattia Maccario
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Creative :
Clarissa Dale
Creative :
John Trainer-Tobin
Agency Producer :
Nikki Cramphorn
Agency Producer :
Jack Bayley
Agency Assistant Producer :
Clio McLeary
Project Manager :
Sam McGeorge
Planner :
David Mortimer
Managing Partner :
Sarah Coleman
Business Director :
Matthew Harris
Account Director :
Mitch Lovich
Account Manager :
Madeleine Burrell
Account Executive :
Jemima St Aubyn
Business Affairs :
Dolores King
Business Affairs :
Gemma Davies
Business Affairs :
Klaudia Jozwicka
Executive Content Director :
Simon Adamson
Head of Content :
Jessica Taylor
Social Director :
Sophie Chaytor-Grubb
Senior Content Creative :
Matthew Osborne
Digital Display Lead :
Marceline Le Gaufey
Assisted Integrated Producer :
Richard Bailey
Interactive Creative :
Hash Milhan
Designer :
Rhys Martin
Front End Developer :
Ben Aldrich
Front End Developer :
Jack Christian
Quality Assurance :
Mark Sadler
Production :
Cain&Abel
Producer :
Laura Frischke
Producer :
Caro Hamilton
Producer :
Arsalan Jamshid
Producer :
Aleksandra Bulkowska
Editor :
Dave Smith
Editor :
Ed Christie
Editor :
Joe Andrews
Production :
King Henry Studio
Production :
Ian King
Head of Design :
Paul Knowles
Lead Designer :
Scott Silvey
Studio Manager :
Dan Sandalls
Studio Manager :
Rob Wallis
Creative Retoucher :
Jon Webb
Creative Retoucher :
Charlie Townsend
Global Business Director :
Sybille Chrissoveloni
Group Account Director :
Marina Belik
Account Director :
Nicoletta Corradi
Account Manager :
Eleni Masoura
Account Manager :
Maria Mandalenaki
Account Manager :
Dominique Berti
Operations Manager :
Jon Philips
Managing Producer :
Ludovica Melica
Producer :
Alberto Boldini
Producer :
Eleonora Busia
Managing Editor :
Nuno Costa
Editor :
Jason Fox
Editor :
Can Yagan
Editor :
Yasmine Lahouag
QC :
Gemma Hughes
QC :
Seena Desai
Media Agency :
Mediacom
Production Company :
Biscuit Filmworks
Director :
Dan DiFelice
Producer :
Cathy Green
Managing Director & Executive Produc :
Rupert Reynolds-MacLean
Production Manager :
Gabija Lauce
Production Coordinator :
Roma Nesi-Pio
CGI DP Consultant :
Steve Annis
Editing Company :
Trim
Editor :
Paul Hardcastle
Post Production :
Time Based Arts
Post Producer :
Chris Aliano
VFX Supervisor :
Francois Roisin
VFX Supervisor :
James Allen
2D Artist :
Sheldon Gardner
2D Artist :
Manolo Perez
2D Artist :
Stephen Grasso
2D Artist :
Luke Todd
2D Artist :
Leo Weston
2D Artist :
Adam Paterson
2D Artist :
Matt Shires
2D Artist :
Bernardo Varela
2D Artist :
Grant White
2D Artist :
Will Robinson
2D Artist :
Linda Cieniawska
2D Artist :
Jiyoung Lee
3D Artist :
Mike Battcock
3D Artist :
Federico Vanone
3D Artist :
Sam Osborne
3D Artist :
Zoé Sottiaux
3D Artist :
Walter How
3D Artist :
Emma Malric
3D Artist :
Tim Philips
3D Artist :
Nick Smalley
3D Artist :
Chris Wood
3D Artist :
Ben Cantor
3D Artist :
Patrick Harboun
3D Artist :
Ihor Obukhobvskhi
3D Artist :
Fed Guzzardo
3D Artist :
Nigel Timms
3D Artist :
Oscar Diez
3D Artist :
Ian Baird
3D Artist :
Joffrey Zeitouni
3D Artist :
Magali Barbe
3D Artist :
Francesco Ferraresi
3D Artist :
Steve Dato
3D Artist :
Sebastian Mayer
3D Artist :
Robert Kolbeins
3D Artist :
Tony Alamo
3D Artist :
Pavel Mamichev
3D Artist :
Abner Marin
3D Artist :
Thanos Topouzis
3D Artist :
Tom Di Stasio
3D Artist :
Michael Hunault
3D Artist :
Felix Chan
3D Artist :
Francois Pons
3D Artist :
Julien Fradin
3D Artist :
Mattias Lullini
3D Artist :
Thomas Brockmann
3D Artist :
Stuart Turnbull
3D Artist :
Vincent Thomas
Colorist :
Lewis Crossfield
Music Supervisor :
Duncan Smith
Music Supervisor :
James Marshall
Audio Post Production :
String & Tins
Audio Post Producer :
Laura-Leigh Smith
Soundtrack Name :
Void
Composer :
Luke Atencio

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