Luxury Department Store Harvey Nichols Creates Cheap Gift Collection
'Spend It On Yourself Instead,' Says Adam&Eve DDB ad
Nov 25, 2013
While rivals such as John Lewis are encouraging people to treat their loved ones with generous gifts for Christmas, upscale British retailer Harvey Nichols has taken a different tack. Agency adam&eve/DDB has created an actual range of "ultra low net worth" gifts for the retailer, backed by a TV campaign that says "spend it on yourself instead". A plastic doorstop, Christmas lunch in a tin and even a bunch of gravel are included in the "Sorry, I Spent It On Myself" Collection, which will be available in store and on the Harvey Nichols website from November 27th.