Durex : SOS Condoms

Don't forget to tip the delivery guy.

Published On
Jan 29, 2013

Editor's Pick

Need a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS, a condom delivery service. Those in need can order their fix between 4pm and 4am, and the condoms will be delivered via a discreet delivery method. The video shows the prophylactics hidden inside a pizza box, but your partner might wonder why you suddenly have a craving for some pie, so hopefully the service will think up some other ideas. Launched as a test in Dubai, the program plans to expand to other countries -- every new "like" on the brand's Facebook page will determine where there is most interest.

Credits

Date
Jan 30, 2013
Brand :
Durex
Client :
Durex
Agency :
Buzzman-Dubai
Chief Executive Offier/Creative Director :
Georges Mohammed-Cherif
Art Director :
Regis Boulanger
Copywriter :
Romain Repellin
TV Producer :
Vanessa Barbel
TV Producer :
Elodie Poupeau
Web Production :
Laurent Marcus
Web Production :
Julie Bourges
Web Production :
Romain Goutte
Film Production :
Les Tlcrateurs
Director :
Adrien Armanet
Digital Production :
Anonymous

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Project Type