Spirit Airlines is ‘More Fly’ in its first national brand campaign

Spirit Airlines follows up its Frankie Muniz spot from October with its first national brand campaign, suggesting the carrier’s new premium offerings make it “More fly” than its competitors. Three 30-second spots from Tombras focus on features such as Go Comfy, Go Big and booking flexibility. The ads take the viewer inside Spirit’s planes to truly show off the transformation of the airline’s guest experience. There’s also a playfulness to the spots that makes Spirit inviting to the potential traveler. Targeting high-value leisure travelers, the spots will run on paid social, CTV, programmatic and YouTube. The goal is to reconcile the perception of Spirit with the actual experience of flying the airline, following the introduction of Spirit’s new travel options in August. “When you fly Spirit for the first time, you’ll be surprised by things you didn’t expect, from the massive big front seat to more elbow room than you’ve ever experienced,” said Avinash Baliga, chief creative officer of Tombras New York. “We wanted to capture this sense of wonder with a creative approach that felt fresh for not just Spirit, but the entire airline category.” “We wanted to highlight Spirit’s transformed guest experience by focusing on real product differentiators that give consumers a reason to believe,” said Dooley Tombras, president of Tombras. “By giving people a better look inside the airline, they can see for themselves the amazing value and premium offerings that Spirit provides.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Spirit Airlines is ‘More Fly’ in its first national brand campaign

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