Toyota : Sponsafier

From online design to real sheet metal.

Published On
Mar 23, 2010

Editor's Pick

NASCAR fans get to design their own race car with Saatchi L.A.'s "Toyota Racing's Sponsafy Your Ride Contest.

Fans can trick out their vehicles with pre-loaded graphics, paint brushes and their own graphics and potentially see their design appear on a real car—one grand prize winner, decided by online vote, will see his/her design hit the sheet metal at the 2010 NASCAR Sprint All-Star Race on May 22, 2010. The campaign also features spots directed by Epoch's Matt Aselton, banners, social media and PR.


Mar 24, 2010
Brand :
Client :
Executive Creative Director :
Mike McKay
Creative Director :
Andrew Christou
Art Director :
Rick Ardito
Copywriter :
Grant Smith
Art Director :
Nick Luckett
Copywriter :
Eric Burnett
Director, Integrated Production :
Tanya LeSieur
Multimedia :
Tanya LeSieur
Senior Producer :
Jennifer Vogtmann
Producer Assistant :
Jenna Stepp
Production Company :
Epoch Films
Director :
Matt Aselton
Producer :
Marc Marrie
Editing Company :
Editor :
Tom Scherma
Special Effects :
Lead Artist :
Patrick Poulatian
Mix :
Lime Studios
Mixer :
Loren Silber
Audio Producer :
Jessica Locke
Sound Effects :
740 Sound
Sound Designer :
Eddie Kim

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