Rob Gronkowski Plays a Bad Smell in This Tide Ad About Stinky Athletes
Spot Is Running During NFL Content
By
Alexandra Jardine
Published On
Aug 31, 2017
Editor's Pick
After his Super Bowl turn for Tide, New England patriots NFL player Rob Gronkowski continues his affiliation with the laundry detergent in a new spot out of Saatchi & Saatchi New York for the brand.
This time, he's playing one of a group of athletes who, together, reflect a bad smell. A mom greets her daughter as she comes in from sports practise, and she's followed by a bunch of pro football players who represent the stink that accompanies her. They sit around in the laundry room as she deals with the odor using Tide, Gronkowski sporting some fetching pigtails.
The spot was directed by Steve Miller of Radical Media and is running during NFL content.
Credits
- Date
- Aug 31, 2017
- Brand:
- Tide
- Client:
- Tide
- Brand Director:
- Vedran Miletic
- BBIC:
- Kimberly Doebereiner
- Manager of Advertising Production:
- Paul Chick
- Associate Director:
- Amy Krehbiel
- Brand Manager:
- Villamor Asuncion
- Canadian Brand Manager:
- Jennifer Lo
- Assistant Brand Manager:
- Nick OBrien
- Assistant Brand Manager:
- John Meckey
- Canadian Assistant Brand Manager:
- Sam Rosenbaum
- Research and Development Representative:
- Geri Lykins
- Research and Development Representative:
- MaryEllen Finnegen
- Chief Executive Officer:
- Andrea Diquez
- Chief Creative Officer:
- Javier Campopiano
- Executive Creative Director:
- Paul Bichler
- Associate Creative Director:
- Max McKeon
- Art Director:
- Erin Evon
- Executive Producer:
- Dani Stoller
- Producer:
- Pete Ostella
- Senior Vice President, Regional Business Director:
- Nick Miaritis
- Vice President, Account Director:
- Ryan Martin
- Account Supervisor:
- Michael Galaburda
- Account Executive:
- Drew Raabe
- Global Planning Director:
- Tiffany Graeff
- Senior Strategist:
- Naya Mukherji
- Senior Business Manager:
- Lisa Rimmer
- Executive Vice President, Managing Director (SS Canada):
- Joh McCarter
- Head of Production:
- Michelle Orlando
- Production Company:
- Radical Media
- Director:
- Steve Miller
- Executive Producer:
- Gregg Carlesimo
- Head of Production:
- Frank Dituri
- Line Producer:
- Jon Dino
- Editorial:
- Prodigious
- Services Company:
- Radke
- Music:
- SixtyFour
- Color Grading:
- The Mill
- End Card Production:
- Mirada
- Media:
- Hearts & Science
- PR:
- Taylor Strategy
- Sports Marketing:
- MKTG
- Agency:
- Saatchi & Saatchi-New York
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Project Type
