After his Super Bowl turn for Tide, New England patriots NFL player Rob Gronkowski continues his affiliation with the laundry detergent in a new spot out of Saatchi & Saatchi New York for the brand.
This time, he's playing one of a group of athletes who, together, reflect a bad smell. A mom greets her daughter as she comes in from sports practise, and she's followed by a bunch of pro football players who represent the stink that accompanies her. They sit around in the laundry room as she deals with the odor using Tide, Gronkowski sporting some fetching pigtails.
The spot was directed by Steve Miller of Radical Media and is running during NFL content.