Jordan Spieth Tackles a Delicate Mac and Cheese Situation for ESPN SportsCenter

David Shane Directs Spot Promoting Masters Coverage

Published On
Mar 16, 2016

Editor's Pick

Golfing champion Jordan Spieth negotiates a delicate situation in this spot for ESPN SportsCenter -- how to eat a bowl of mac and cheese.

The 30-second spot, directed by O Positive's David Shane, sees Spieth asks his caddie Michael Greller's advice in a canteen. Rather than help with a bunker, he wants to know whether a fork or spoon is the best implement for his bowl of mac and cheese. Meanwhile. ESPN anchor Stan Verrett is watching closely to copy his moves.

The spot, by Wieden & Kennedy New York, promotes ESPN's coverage of the Masters Tournament from Augusta National Golf Club in April.

Credits

Date
Mar 16, 2016
Brand :
ESPN
Client :
ESPN
Agency :
Wieden & Kennedy - New York
Director :
David Shane
Production Company :
O Positive
Executive Creative Director :
Karl Lieberman
Creative Director :
Brandon Henderson
Creative Director :
Erwin Federizo
Copywriter :
Alex Ledford
Copywriter :
Charles Hodges
Art Director :
NJ Placentra
Art Director and Design :
Gary Van Dzura
Executive Producer :
Temma Shoaf
Head of Integrated Production :
Nick Setounski
Director, Photography :
Dave Morabito
Executive Producer :
Marc Grill
Producer :
Ken Licata
Editorial Company :
Mackenzie Cutler
Editor :
Nick Divers
Visual Effects Company :
Schmigital
Mix :
Mackenzie Cutler
Color :
Company 3

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Project Type