This PSA recreates a classic holiday song to reflect the energy crisis

As energy prices soar in Europe, the U.K. is also now suffering from a cold snap with ice and blizzards. So this campaign from London agency Brave is timely.

It remade the holiday classic, "Baby It's Cold Outside," but with a twist -- the song is now "Baby It's Cold Inside" and reflects the struggles of families suffering from fuel poverty during the Christmas season. The black and white pro bono spot directs people to donate to the charity National Energy Action.

“It's brutally cold out there. And with the ever rising cost of fuel, it's just as brutal indoors," said Sam Milburn and Kinga Wawrzyniak,  thecreatives behind the spot at Brave, in a statement. "We created 'Baby, it's cold inside' to help raise awareness of the vital work National Energy Action are doing, and to help the 6.7 million households struggling to keep warm this winter.”