Spotify is back with its annual roundup of insights culled from the listening habits of the music streaming service’s 190 million users. Though the brand is wholly digital, “Wrapped” unfolds each year on billboards relaying cheeky, voyeuristic factoids. This year, that data focuses on playlist creation.
More than 3,700 people created playlists called “Laurel” this year, far more than the paltry 1,000 who made “Yanny” playlists, thus settling the great debate of May 2018. Plenty of people created engagement party playlists, but 22 of them included country duo Florida Georgia Line’s song “Talk You Out Of It.” That's subtle. Also passive-aggressive.
More than 50 artists, like Post Malone and Shakira, appear in the campaign. (Nine people made playlists called “God is a man.” Thanks to Ariana Grande, 28,802 made playlists called “God is a woman.”) In addition to out-of-home placements, the campaign is running on digital and social channels worldwide, including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the U.K. and the U.S.