Spotify's year-in-review reveals fascinating facts from users' playlists

Ariana Grande weighed in on God, and users agreed

Published On
Nov 28, 2018

Editor's Pick

Spotify is back with its annual roundup of insights culled from the listening habits of the music streaming service’s 190 million users. Though the brand is wholly digital, “Wrapped” unfolds each year on billboards relaying cheeky, voyeuristic factoids. This year, that data focuses on playlist creation.

More than 3,700 people created playlists called “Laurel” this year, far more than the paltry 1,000 who made “Yanny” playlists, thus settling the great debate of May 2018. Plenty of people created engagement party playlists, but 22 of them included country duo Florida Georgia Line’s song “Talk You Out Of It.” That's subtle. Also passive-aggressive.

More than 50 artists, like Post Malone and Shakira, appear in the campaign. (Nine people made playlists called “God is a man.” Thanks to Ariana Grande, 28,802 made playlists called “God is a woman.”) In addition to out-of-home placements, the campaign is running on digital and social channels worldwide, including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the U.K. and the U.S.

Credits

Date
Nov 28, 2018
Client:
Spotify
Agency:
Spotify In-House
Global Executive Creative Director:
Alex Bodman
Creative Director:
Dan Brill
Creative Director:
Alexandra Sobiecki
Creative Director:
Rajeev Basu
Global Brand Design Director:
Rasmus Wangelin
Senior Art Director:
Erik Herrstrom
Senior Art Director:
Martin Berggren
Senior Art Director:
Tal Midyan
Art Director:
Steven Conaway
Art Director:
Angeline Toh
Designer:
William Oswin
Senior Global Brand Director:
Alexandra Tanguay
Senior Brand Manager:
Christine Andren
Senior Brand Manager:
Lauren Solomon
Creative Strategy:
Zach Pentel
Creative Strategy:
Nathan Doiev
Director of Integrated Production:
Belinda Lopez
Senior Producer:
Natalie Espinosa
Integrated Production:
Jenna Alchin
Integrated Production:
Kenzie Tankersley
Integrated Production:
Andon Espeseth
Global Marketing Strategy & Planning:
June Sauvaget
Global Marketing Strategy & Planning:
Neal Gorevic
Global Marketing Strategy & Planning:
Manu Orssaud
Global Marketing Strategy & Planning:
Krista Scozzari
Head of Global Media:
Scott Marsden
Global Media Manager:
Sarah Schlein
Global Head of Artist and Label Marketing:
Marian Dicus
Head of Artist Marketing, International:
Madeleine Bennett
Head of Artist Marketing, North America:
Rosa Asciolla
Data Science:
Race Archibold
Data Science:
Margot Kurfess
Data Science:
Ellion van Buskirk
Data Science:
Sidra Ahmad

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