Spotify's year-in-review reveals fascinating facts from users' playlists
Ariana Grande weighed in on God, and users agreed
Editor's Pick
Spotify is back with its annual roundup of insights culled from the listening habits of the music streaming service’s 190 million users. Though the brand is wholly digital, “Wrapped” unfolds each year on billboards relaying cheeky, voyeuristic factoids. This year, that data focuses on playlist creation.
More than 3,700 people created playlists called “Laurel” this year, far more than the paltry 1,000 who made “Yanny” playlists, thus settling the great debate of May 2018. Plenty of people created engagement party playlists, but 22 of them included country duo Florida Georgia Line’s song “Talk You Out Of It.” That's subtle. Also passive-aggressive.
More than 50 artists, like Post Malone and Shakira, appear in the campaign. (Nine people made playlists called “God is a man.” Thanks to Ariana Grande, 28,802 made playlists called “God is a woman.”) In addition to out-of-home placements, the campaign is running on digital and social channels worldwide, including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the U.K. and the U.S.
Credits
- Date
- Nov 28, 2018
- Client:
- Spotify
- Agency:
- Spotify In-House
- Global Executive Creative Director:
- Alex Bodman
- Creative Director:
- Dan Brill
- Creative Director:
- Alexandra Sobiecki
- Creative Director:
- Rajeev Basu
- Global Brand Design Director:
- Rasmus Wangelin
- Senior Art Director:
- Erik Herrstrom
- Senior Art Director:
- Martin Berggren
- Senior Art Director:
- Tal Midyan
- Art Director:
- Steven Conaway
- Art Director:
- Angeline Toh
- Designer:
- William Oswin
- Senior Global Brand Director:
- Alexandra Tanguay
- Senior Brand Manager:
- Christine Andren
- Senior Brand Manager:
- Lauren Solomon
- Creative Strategy:
- Zach Pentel
- Creative Strategy:
- Nathan Doiev
- Director of Integrated Production:
- Belinda Lopez
- Senior Producer:
- Natalie Espinosa
- Integrated Production:
- Jenna Alchin
- Integrated Production:
- Kenzie Tankersley
- Integrated Production:
- Andon Espeseth
- Global Marketing Strategy & Planning:
- June Sauvaget
- Global Marketing Strategy & Planning:
- Neal Gorevic
- Global Marketing Strategy & Planning:
- Manu Orssaud
- Global Marketing Strategy & Planning:
- Krista Scozzari
- Head of Global Media:
- Scott Marsden
- Global Media Manager:
- Sarah Schlein
- Global Head of Artist and Label Marketing:
- Marian Dicus
- Head of Artist Marketing, International:
- Madeleine Bennett
- Head of Artist Marketing, North America:
- Rosa Asciolla
- Data Science:
- Race Archibold
- Data Science:
- Margot Kurfess
- Data Science:
- Ellion van Buskirk
- Data Science:
- Sidra Ahmad
Need a credit fix? Contact the Creativity Editors
