Adorable puppets voice real-life couples in Spotify's campaign for its Premium Duo package
Buenos Aires production company Tronco worked on the in-house spots
Jul 02, 2020
Spotify is promoting its new Premium Duo subscription plan for couples living at the same address with a TV spot that puts interviews with real-life couples into the mouths of adorable puppets.
The Premium Duo plan lets each user gets their own individual Spotify Premium account, and has unique features tailored for the pair like Duo Mix, a regularly updated playlist. Users can listen to their content either together or separately.
In the ads, the puppets voice the words of three real-life couples talking together and teasing each other about their different tastes in music: whether it's their love for Broadway musicals, hip-hop or opera. Spotify, which created the campaign in-house, worked with Buenos Aires-based production company Tronco on creating the puppets, and the results are adorable.
The puppets appear in a TV commercial that starts airing in the U.S. next week, as well as in three vignettes that focusing on each couple.