Adorable puppets voice real-life couples in Spotify's campaign for its Premium Duo package

Buenos Aires production company Tronco worked on the in-house spots

Published On
Jul 02, 2020

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Spotify is promoting its new Premium Duo subscription plan for couples living at the same address with a TV spot that puts interviews with real-life couples into the mouths of adorable puppets.

The Premium Duo plan lets each user gets their own individual Spotify Premium account, and has unique features tailored for the pair like Duo Mix, a regularly updated playlist. Users can listen to their content either together or separately. 

In the ads, the puppets voice the words of three real-life couples talking together and teasing each other about their different tastes in music: whether it's their love for Broadway musicals, hip-hop or opera. Spotify, which created the campaign in-house, worked with Buenos Aires-based production company Tronco on creating the puppets, and the results are adorable.

The puppets appear in a TV commercial that starts airing in the U.S. next week, as well as in three vignettes that focusing on each couple.



Jul 02, 2020
Client :
VP Global Executive Creative Director :
Alex Bodman
Group Creative Director :
Marie Roenn
Associate Creative Director :
Kathleen Carter
Associate Creative Director :
Alex Reinoso
Head of Brand Design :
Rasmus Wangelin
Global Brand Design Director :
Carlo Luetto
Art Director :
Kelly Longaker
VP Global Brand :
Alexandra Tanguay
Head of Global Brand :
Lauren Solomon
Brand Lead :
Candice Greenberg
Senior Brand Manager :
Jonathan Chu
Director of Integrated Production :
Belinda Lopez
Executive Producer :
Lauren Keller
Senior Producer :
Veronica Williams
Integrated Producer :
Kenzie Tankersley
Business Affairs :
Lauren King
Global Strategy Director :
Zach Pentel
Creative Strategy Lead :
Nathan Doiev
Business Affairs Manager :
Lauren King
Legal Council :
Sarah Henderson
Legal Council :
Ali Zeren
Legal Council :
Claudia Stauss
VP Premium Brand & Marketing :
Veda Partalo
Premium Global Director Marketing Strategy :
David Broad
Premium Marketing Manager :
Daniela Sabel
Premium Product Marketing Lead :
Jacob Schulman
North America Premium Lead :
Kirsten Tang
Premium Social Associate Manager :
Jordan Toczynski
Media Agency :
UM Worldwide
Production Company :
1st Ave Machine
Production Company :
EP :
Michaela Mckee
EP :
Rocio Furmento
Director :
Sebastian Schor
Director :
Becho & Mab
Puppet Designer :
Mab Bergara
Puppet Designer :
Martin Santos
Puppet Construction :
Sidney Page
Audio Production :
Sonic Union

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