Spotify listeners put the outside world on hold until they finish their in-car solos
'Let the Song Play' taps into a familiar, funny moment everyone has experienced
Editor's Pick
Years ago, National Public Radio tapped into listeners’ love of “driveway moments,” those times people sit in their cars waiting for a story to end, even though they’ve arrived at their destination. Spotify’s latest campaign takes that insight to musical heights, following a chorus of drivers who refuse to do anything until the piano version of Sia’s “Elastic Heart” is finished.
Soccer practice, birthday parties, an impatient valet and curbside pizza delivery can all wait until car karaoke is complete, in a familiar moment that combines selfishness with self-care.
The sing-a-long is so intense that all the protagonists get odd looks from passers-by, both those who are waiting for them to finish their musical euphoria and those just stuck in traffic with them. But we’ve all been there.
An anthem spot directed by Matthew Swanson via Epoch Films combines the stories of multiple drivers, who get their own 15-second spots.
The campaign is running digitally and includes out-of-home elements touting popular Spotify playlists like "Your Daily Drive" and "Songs to Sing in the Car."
The new effort follows the global campaign Spotify debuted earlier this year, which included another series of spots showcasing how the platform is there to accompany you during everyday moments--even the embarrassing ones.
Credits
- Date
- Aug 27, 2019
- Client :
- Spotify
- VP Global Executive Creative Director :
- Alex Bodman
- Creative Director :
- Noel Yeo
- Creative Director :
- Spencer Hansen
- Global Head of Brand Design :
- Rasmus Wangelin
- Senior Art Director :
- Martin Berggren
- Art Director :
- Steven Conaway
- Art Director :
- Rainy Fu
- VP Global Brand :
- Alexandra Tanguay
- Head of Global Brand Team :
- Lauren Solomon
- Global Brand Lead :
- Payman Kassaie
- Global Senior Brand Manager :
- Jonathan Chu
- Director Integrated Production :
- Belinda Lopez
- Senior Integrated Producer :
- Zack Grant
- Business Affairs Lead :
- Lauren King
- Global Strategy Director :
- Zach Pentel
- Creative Strategy Lead :
- Nathan Doiev
- Global Head of Consumer Marketing :
- June Sauvaget
- US Marketing Lead :
- Kaleb Ruel
- US Associate Marketing Manager :
- Dayna Tran
- Global Media Manager :
- Kathryn Griffin
- Social Community Manager :
- Christopher Hill
- Senior Legal Counsel :
- Sarah Henderson
- Senior Paralegal :
- Claudia Stauss
- Production Company :
- Epoch Films
- Director :
- Matthew Swanson
- Director of Photography :
- Christian Sprenger
- Executive Managing Producer :
- Melissa Culligan
- Line Producer :
- Andrew Graham
- Editorial :
- MackCut
- Editor :
- Ryan Steele
- Assistant Editor :
- Devon Flint
- Executive Producer :
- Gina Pagano
- Post Production Finishing :
- Schmigital
- VFX Lead :
- Jimmy Hayhow
- VFX Artist :
- Kaitlyn Jackson
- Color Correction :
- CO3
- Colorist :
- Tim Masick
- Audio Post Production :
- Heard City
- Sound Designer & Mix Engineer :
- Evan Mangiamele
- Licensed Music :
- “Elastic Heart - Piano Version” by Sia
Need a credit fix? Contact the Creativity Editors
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