Spotify listeners put the outside world on hold until they finish their in-car solos

'Let the Song Play' taps into a familiar, funny moment everyone has experienced

Published On
Aug 27, 2019

Editor's Pick

Years ago, National Public Radio tapped into listeners’ love of “driveway moments,” those times people sit in their cars waiting for a story to end, even though they’ve arrived at their destination. Spotify’s latest campaign takes that insight to musical heights, following a chorus of drivers who refuse to do anything until the piano version of Sia’s “Elastic Heart” is finished.

Soccer practice, birthday parties, an impatient valet and curbside pizza delivery can all wait until car karaoke is complete, in a familiar moment that combines selfishness with self-care.

The sing-a-long is so intense that all the protagonists get odd looks from passers-by, both those who are waiting for them to finish their musical euphoria and those just stuck in traffic with them. But we’ve all been there.

An anthem spot directed by Matthew Swanson via Epoch Films combines the stories of multiple drivers, who get their own 15-second spots.

The campaign is running digitally and includes out-of-home elements touting popular Spotify playlists like "Your Daily Drive" and "Songs to Sing in the Car."

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The new effort follows the global campaign Spotify debuted earlier this year,  which included another series of spots showcasing how the platform is there to accompany you during everyday moments--even the embarrassing ones. 

Credits

Date
Aug 27, 2019
Client:
Spotify
VP Global Executive Creative Director:
Alex Bodman
Creative Director:
Noel Yeo
Creative Director:
Spencer Hansen
Global Head of Brand Design:
Rasmus Wangelin
Senior Art Director:
Martin Berggren
Art Director:
Steven Conaway
Art Director:
Rainy Fu
VP Global Brand:
Alexandra Tanguay
Head of Global Brand Team:
Lauren Solomon
Global Brand Lead:
Payman Kassaie
Global Senior Brand Manager:
Jonathan Chu
Director Integrated Production:
Belinda Lopez
Senior Integrated Producer:
Zack Grant
Business Affairs Lead:
Lauren King
Global Strategy Director:
Zach Pentel
Creative Strategy Lead:
Nathan Doiev
Global Head of Consumer Marketing:
June Sauvaget
US Marketing Lead:
Kaleb Ruel
US Associate Marketing Manager:
Dayna Tran
Global Media Manager:
Kathryn Griffin
Social Community Manager:
Christopher Hill
Senior Legal Counsel:
Sarah Henderson
Senior Paralegal:
Claudia Stauss
Production Company:
Epoch Films
Director:
Matthew Swanson
Director of Photography:
Christian Sprenger
Executive Managing Producer:
Melissa Culligan
Line Producer:
Andrew Graham
Editorial:
MackCut
Editor:
Ryan Steele
Assistant Editor:
Devon Flint
Executive Producer:
Gina Pagano
Post Production Finishing:
Schmigital
VFX Lead:
Jimmy Hayhow
VFX Artist:
Kaitlyn Jackson
Color Correction:
CO3
Colorist:
Tim Masick
Audio Post Production:
Heard City
Sound Designer & Mix Engineer:
Evan Mangiamele
Licensed Music:
“Elastic Heart - Piano Version” by Sia

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