Fans of Cheetos will see their culinary dreams come true next week in New York City, when the Frito-Lay snack food brand will open a pop-up restaurant, "The Spotted Cheetah," as part of New York restaurant week.
The restaurant, located at 211 W. Broadway in Manhattan, will be open to the public by reservation only Aug. 15-17 (visit the website to join the waitlist). It will feature Cheetos in a range of eleven recipes devised by celebrity chef Anne Burrell. Dishes, priced between $8 and $22, will include Cheetos Meatballs, Spicy Cheetos Tacos, Cheetos Sweetos Crusted Cheesecake and Cheetos Sweetos Sweet and Salty Cookies. All the recipes will also be available in a free digital recipe book. Frito-Lay's consumer engagement agency The Marketing Arm conceived the project, which was apparently inspired by people posting their own Cheetos food creations on social media, together with PR agency Ketchum.
"As a long-time Cheetos fan, I'm thrilled to join forces with a snack brand that is truly an iconic American staple," says Burrell in a statement. "I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant -- I can't wait to see guests' reactions!"