The Southern Comfort Dudes Get the Most Comfortable Spray Tan Ever
Andreas Nilsson Directed Spot for U.K. Market
Editor's Pick
Southern Comfort continues its "Whatever's Comfortable" campaign with a spot created specifically for the U.K. market by agency Wieden & Kennedy New York. Since Summer in Britain is notoriously rainy, it's time to get a spray tan, and here we see three more guys who are "comfortable in their own skin" get the sun-kissed look in a salon.
Like previous ads such as Shampoo and Beach, the spot is a wonderful blend of seedy comedy and cool soundtrack ("All Gold Everything" by Soulja Boy). It ends with the three newly tanned dudes chillling with a Southern Comfort, and the line "Tan your lemonade." The spot, which will run online and in cinemas in the U.K. only, was directed by Biscuit Filmworks' Andreas Nilsson (the director behind Volvo's Epic Split).
Credits
- Date
- Jun 16, 2015
- Brand :
- Southern Comfort
- Client :
- Southern Comfort
- Executive Creative Director :
- Jaime Robinson
- Executive Creative Director :
- David Kolbusz
- Creative Director :
- Jimm Lasser
- Creative Director :
- Caleb Jensen
- Creative Director :
- Mike Giepert
- Copywriter :
- Laddie Peterson
- Copywriter :
- Rajeev Basu
- Head of Content Production :
- Nick Setounski
- Producer :
- Cheryl Warbrook
- Strategist :
- Tom Gibby
- Production Company :
- Biscuit Filmworks
- Director :
- Andreas Nilsson
- Executive Producer/COO :
- Shawn Lacy
- Executive Producer :
- Colleen ODonnell
- Line Producer :
- Mirka Taylor
- Line Producer :
- Jay Veal
- Director, Photography :
- Sebastian Wintero Hansen
- Editorial Company :
- Arcade NYC
- Editor :
- Geoff Hounsell
- Post Producer :
- Cecilia Melton
- Post Executive Producer :
- Sila Soyer
- Editorial Assistant :
- Sam Barden
- Visual Effects Company :
- The Mill
- Compositing :
- Tomas Wall
- Compositing :
- Rob Meade
- CG Artist :
- Andrew Bartholomew
- Producer :
- Colin Moneymaker
- Telecine Company :
- CO3
- Colorist :
- Tim Masick
- Mix Company :
- Heard City
- Mixer :
- Phillip Loeb
- Producer :
- Natasha Alden
- Producer :
- Sasha Awn
- Song :
- "All Gold Everything"
- Artist :
- Soulja Boy
- Agency :
- Wieden & Kennedy - New York
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