Sprite's new ad to inspire big dreams

Published On
Nov 09, 2021


Sprite’s new TV ad "Dreams”, which draws inspiration from the famous Langston Hughes poem by the same name and is part of the brand’s “Equity” initiative. The spot showcases young Black creators’ resilience and the process of creators’ dream projects coming to life during the 2020 quarantine, while reinforcing Sprite’s commitment to inspiring, highlighting and supporting the dreams of young Black creators. To create "Dreams," Sprite worked with a diverse group of up-and-coming creators to prominently feature them honing their respective crafts throughout the spot. 





Nov 09, 2021
Production :
Stink Films
Client :
Agency :
Wieden & Kennedy
Director :
Jai Moseley
Executive Creative Director :
Karl Lieberman
Group Creative Director :
Christine Gignac
Group Creative Director :
Matt Mulvey
Art Director :
Helen Torney
Copywriter :
Nick Bynum
Producer :
Jasmine Sarbaz
Executive Producer :
Fran McGivern
Executive Producer :
Ryland Burns
Director of Photography :
Xiaolong "X” Liu
TV Producer :
Kiara Hidalgo
Line Producer :
Jessica Lee

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