Mom Calls at the Worst Possible Time in This Very Funny Geico Ad
'If You're a Mom, You Call at the Worst Time. It's What You Do.'
Editor's Pick
In the latest installment of its ongoing "It's What You Do" campaign, Geico offers a thrilling chase scene that gets interrupted in a most unexpected -- but entirely relatable -- way. Our protagonist, a handsome spy, is attempting an escape from bad guys who are in hot pursuit on foot and by helicopter. As he reaches the rooftop of a skyscraper, his cellphone rings.
Cut to a shot of an older lady paging through a magazine while she speaks into her home phone: "Well, the squirrels are back in the attic. Your dad won't call an exterminator."
"Mom?," our hero says, just before kickboxing his assailants. "Can I call you back?"
Cue the voiceover: "If you're a mom, you call at the worst time. It's what you do. If you want to save 15% or more on car insurance, you switch to GEICO. It's what you do."
Credits
- Date
- Dec 21, 2015
- Brand :
- Geico
- Client :
- Geico
- Agency :
- The Martin Agency
- Vice President, Marketing :
- Ted Ward
- Director, Marketing :
- Bill Brower
- Senior Manager of Marketing :
- Melissa Halicy
- Marketing Supervisor :
- Mike Grant
- Marketing Buyer :
- Tom Perlozzo
- Marketing Buyer :
- Brighid Griffin
- Marketing Buyer :
- Katherine Kalec
- Marketing Specialist :
- Julia Nass
- Chief Creative Officer :
- Joe Alexander
- Group Creative Director :
- Wade Alger
- Group Creative Director :
- Steve Bassett
- Creative Director :
- Sean Riley
- Senior Copywriter :
- Ken Marcus
- Executive Producer :
- Brett Alexander
- Broadcast Producer :
- Heather Tanton
- Junior Broadcast Producer :
- Sara Montgomery
- Group Account Director :
- Brad Higdon
- Account Executive :
- Jon Glomb
- Account Executive :
- Allison Hensley
- Coordinator :
- Allie Waller
- Business Affairs Supervisor :
- Suzanne Wieringo
- Financial Account Supervisor :
- Monica Cox
- Senior Production Business Manager :
- Amy Trenz
- Project Manager :
- Karen McEwen
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Managing Partner, Executive Producer :
- Kevin Byrne
- Executive Producer/Head of Sales :
- Dan Duffy
- Executive Producer :
- Mino Jarjoura
- Executive Producer :
- Nancy Hacohen
- Producer :
- Dave Bernstein
- Production Supervisor :
- Shelly Silverman
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Christjan Jordan
- Assistant Editor :
- Pieter Viljoen
- Executive Producer :
- Angela Dorian
- Producer :
- Helena Lee
- Telecine :
- Moving Picture Company
- Colorist :
- Ricky Gausis
- Visual Effects and Animation :
- Moving Picture Company
- Executive Producer :
- Elexis Stearn
- Senior Producer :
- Juliet Tierney
- Production Coordinator :
- Valentina Cokonis
- Line Producer :
- Goutham Hampankatta
- Lead Flame Artist :
- Mark Holden
- Nuke Artist :
- Janice Tso
- Nuke Artist :
- Jim Spratling
- Visual Effects Supervisor/Head of 3D :
- Jason Schugardt
- Lead Lighter :
- Tim Kafka
- Render/Look Dev :
- Jessica Groom
- DMP :
- Partha Modal
- 3D Supervisor :
- Nishanth Shrinivasa
- Original Music and Sound Design :
- Q Department
- Audio Post Company :
- Rainmaker Studios
- Engineer/Mixer :
- Jeff McManus
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