Squarespace's Super Bowl ad stars many Adam Drivers
In-house spot was directed by Smuggler's Aoife McArdle
Editor's Pick
For this year’s Super Bowl commercial, Squarespace went back to its roots – a website that makes websites.
The spot, dubbed “The Singularity,” stars a cast of Adam Drivers as serious, “Men in Black”-esque characters. The original Driver realizes that if Squarespace is a website that makes websites, then Squarespace could have created itself.
“Every year, we’re trying to make the best and most interesting ad we can for the brand,” said Ben Hughes, Squarespace’s VP of creative. “A big part of that is the talent, so we were thrilled to work with Adam because he has that signature intensity, but he’s also funny.”
Some of that humor came through in the brand’s 90-second mockumentary-style teaser, where a cast of Drivers talks about what it’s like to be on set. The teaser was shot in between breaks for the final spot, and was directed by Squarespace’s in-house team.
The 30-second spot was produced in-house, and directed by Aoife McArdle from Smuggler. This will be Squarespace’s fourth consecutive Super Bowl ad. Last year’s spot featured a seashell-selling Zendaya.
Credits
- Date
- Feb 10, 2023
- Client :
- Squarespace
- Agency :
- Smuggler
- Directed by :
- Aoife McArdle
- Chief Creative Officer :
- David Lee
- VP Creative :
- Ben Hughes
- Creative Director :
- Mathieu Zarbatany
- Staff Art Director :
- Alex Thompson
- Staff Copywriter :
- Pepe Hernandez
- Senior Producer :
- Wes Falik
- Senior Producer :
- Sion Prys
- Head of Production :
- Erica Kung
- Staff Producer :
- Marisa Wasser
- Head of Business Affairs :
- Kiersten Bergstrom-Pavlik
- Senior Business Affairs Manager :
- Michelle Crane
- Design Director :
- Satu Pelkonen
- Design Lead :
- Albert Chang
- Senior Designer :
- Ryan Carrel
- Senior Designer :
- Zoonzin Lee
- Designer :
- Wan Kang
- Staff Photographer :
- Craig Reynolds
- Associate Photographer :
- Spencer Blake
- Senior Retoucher :
- Sara Barr
- Senior Retoucher :
- Derek Kalisher
- Editor :
- Sarah Harvey
- Production Designer :
- Alex Tutelian
- Motion Designer :
- Christina Lu
- Motion Designer :
- Videl Torres
- Developer :
- Siman Li
- Production Company :
- Smuggler
- Executive Producer :
- Patrick Milling-Smith
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Drew Santarsiero
- Managing Director :
- Sue Yeon Ahn
- Head of Production :
- Alex Hughes
- Producer :
- Brian Quinlan
- Production Supervisor :
- Chad Alburtis
- Production Supervisor :
- Logan Luchsinger
- Commercial Coordinator :
- Sydney Tracey
- Commercial Coordinator :
- Julie Guez
- 1st AD :
- Anthony Dimino
- Director of Photography :
- Khalid Mohtaseb
- Production Designer :
- Kelly McGehee
- Casting Director :
- Jodi Sonnenberg
- Stylist :
- Julian Arango
- Music & Sound :
- Q Department
- Editorial Company :
- Final Cut
- Managing Director :
- Justin Brukman
- Executive Producer :
- Sarah Roebuck
- Head of Production :
- Penny Ensley
- Senior Producer :
- Jennifer Tremaglio
- Editor :
- Dan Sherwen
- Assistant Editor :
- Hannah Wederquist-Keller
- Assistant Editor :
- Thomas Brigden
- VFX Color & Finishing :
- Black Kite Studios
- VFX Supervisor :
- Adam Crocker
- VFX Lead :
- Jonny Freeman
- VFX Lead :
- Guillaume Weiss
- VFX Lead :
- George Brunt
- VFX Artist :
- Warren Gebhardt
- VFX Artist :
- Venu Prasath
- VFX Artist :
- David Birkill
- 3D Lead :
- Fin Crowther
- 3D Artist :
- Jim Cullen
- 3D Artist :
- Joel Paulin
- 3D Artist :
- Pawel Luszczak
- 3D Artist :
- Sandra Guarda
- 3D Artist :
- Florian Mounie
- 3D Artist :
- Ola Madsen
- 3D Artist :
- Lino Khay
- 3D Artist :
- Ronen Tanchum
- 3D Artist :
- Ravikumar M.S.
- 3D Artist :
- James Bown
- Colorist :
- George Kyriacou
- Executive Producer :
- Amy Richardson
- Producer :
- Olivia Donovan
- Audio Post :
- Heard City
- Managing Partner :
- Gloria Pitagorsky
- Sound Designer & Mixer :
- Mike Vitacco
- Sound Designer & Mixer :
- Evan Mangiamele
- Executive Producer :
- Jackie James
- Senior Producer :
- Liana Rosenberg
- Senior Producer :
- B Munoz
- Producer :
- Nick DuVarney
- Assistant Producer :
- Dylan Stetson
- Assistant Mixer :
- Seth Brogdon
- Assistant Mixer :
- Virginia Wright
- Assistant Mixer :
- Zoltan Monori
- Assistant Mixer :
- Chenoa Tarin
- Assistant Mixer :
- Oddy Litlabo
- Web Development :
- Active Theory
- Creative Director :
- Andy Thelander
- Sr Producer :
- Kiran Seth
- Interactive Director :
- Luigi De Rosa
- 3D Lead :
- Michael Sungalia
- Lead 3D Developer :
- Pete Feltham
- Sr 3D Developer :
- William Manco
- 3D Developer :
- Andrew Alvarado
- Jr Designer :
- Katie Hobler
- Backend Developer :
- Angelo Bartolome
- Jr Backend Developer :
- Thais Watanabe
- Sr Account Manager :
- Yashmin Patel
- Exec Producer :
- Kate Blair
- BTS VFX and Finishing :
- Coffee & TV
- Co-Founder/Executive Producer :
- Chris Chard
- VFX Producer :
- Joss Brindle
- Color :
- Simona Cristea
- VFX Artist :
- Adam Fenwick
- VFX Artist :
- Rory Whittle
- First Assistant :
- Max Dworkin
- Second Assistant :
- Tre Cassetta
- Digital Tech :
- Kenny Aquiles
- Set Designer :
- Fletcher Chancey
- Set Assistant :
- Bradley Carroll
- Set Assistant :
- Jerry Mraz
Need a credit fix? Contact the Creativity Editors
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