Squarespace's Super Bowl ad stars many Adam Drivers

In-house spot was directed by Smuggler's Aoife McArdle

Published On
Feb 10, 2023

Editor's Pick

For this year’s Super Bowl commercial, Squarespace went back to its roots – a website that makes websites.

The spot, dubbed “The Singularity,” stars a cast of Adam Drivers as serious, “Men in Black”-esque characters. The original Driver realizes that if Squarespace is a website that makes websites, then Squarespace could have created itself. 

“Every year, we’re trying to make the best and most interesting ad we can for the brand,” said Ben Hughes, Squarespace’s VP of creative. “A big part of that is the talent, so we were thrilled to work with Adam because he has that signature intensity, but he’s also funny.”

Some of that humor came through in the brand’s 90-second mockumentary-style teaser, where a cast of Drivers talks about what it’s like to be on set. The teaser was shot in between breaks for the final spot, and was directed by Squarespace’s in-house team.

The 30-second spot was produced in-house, and directed by Aoife McArdle from Smuggler. This will be Squarespace’s fourth consecutive Super Bowl ad. Last year’s spot featured a seashell-selling Zendaya.

Credits

Date
Feb 10, 2023
Client :
Squarespace
Agency :
SMUGGLER
Directed by :
Aoife McArdle
Chief Creative Officer :
David Lee
VP Creative :
Ben Hughes
Creative Director :
Mathieu Zarbatany
Staff Art Director :
Alex Thompson
Staff Copywriter :
Pepe Hernandez
Senior Producer :
Wes Falik
Senior Producer :
Sion Prys
Head of Production :
Erica Kung
Staff Producer :
Marisa Wasser
Head of Business Affairs :
Kiersten Bergstrom-Pavlik
Senior Business Affairs Manager :
Michelle Crane
Design Director :
Satu Pelkonen
Design Lead :
Albert Chang
Senior Designer :
Ryan Carrel
Senior Designer :
Zoonzin Lee
Designer :
Wan Kang
Staff Photographer :
Craig Reynolds
Associate Photographer :
Spencer Blake
Senior Retoucher :
Sara Barr
Senior Retoucher :
Derek Kalisher
Editor :
Sarah Harvey
Production Designer :
Alex Tutelian
Motion Designer :
Christina Lu
Motion Designer :
Videl Torres
Developer :
Siman Li
Production Company :
SMUGGLER
Executive Producer :
Patrick Milling-Smith
Executive Producer :
Brian Carmody
Executive Producer :
Drew Santarsiero
Managing Director :
Sue Yeon Ahn
Head of Production :
Alex Hughes
Producer :
Brian Quinlan
Production Supervisor :
Chad Alburtis
Production Supervisor :
Logan Luchsinger
Commercial Coordinator :
Sydney Tracey
Commercial Coordinator :
Julie Guez
1st AD :
Anthony Dimino
Director of Photography :
Khalid Mohtaseb
Production Designer :
Kelly McGehee
Casting Director :
Jodi Sonnenberg
Stylist :
Julian Arango
Music & Sound :
Q Department
Editorial Company :
Final Cut
Managing Director :
Justin Brukman
Executive Producer :
Sarah Roebuck
Head of Production :
Penny Ensley
Senior Producer :
Jennifer Tremaglio
Editor :
Dan Sherwen
Assistant Editor :
Hannah Wederquist-Keller
Assistant Editor :
Thomas Brigden
VFX Color & Finishing :
Black Kite Studios
VFX Supervisor :
Adam Crocker
VFX Lead :
Jonny Freeman
VFX Lead :
Guillaume Weiss
VFX Lead :
George Brunt
VFX Artist :
Warren Gebhardt
VFX Artist :
Venu Prasath
VFX Artist :
David Birkill
3D Lead :
Fin Crowther
3D Artist :
Jim Cullen
3D Artist :
Joel Paulin
3D Artist :
Pawel Luszczak
3D Artist :
Sandra Guarda
3D Artist :
Florian Mounie
3D Artist :
Ola Madsen
3D Artist :
Lino Khay
3D Artist :
Ronen Tanchum
3D Artist :
Ravikumar M.S.
3D Artist :
James Bown
Colorist :
George Kyriacou
Executive Producer :
Amy Richardson
Producer :
Olivia Donovan
Audio Post :
Heard City
Managing Partner :
Gloria Pitagorsky
Sound Designer & Mixer :
Mike Vitacco
Sound Designer & Mixer :
Evan Mangiamele
Executive Producer :
Jackie James
Senior Producer :
Liana Rosenberg
Senior Producer :
B Munoz
Producer :
Nick DuVarney
Assistant Producer :
Dylan Stetson
Assistant Mixer :
Seth Brogdon
Assistant Mixer :
Virginia Wright
Assistant Mixer :
Zoltan Monori
Assistant Mixer :
Chenoa Tarin
Assistant Mixer :
Oddy Litlabo
Web Development :
Active Theory
Creative Director :
Andy Thelander
Sr Producer :
Kiran Seth
Interactive Director :
Luigi De Rosa
3D Lead :
Michael Sungalia
Lead 3D Developer :
Pete Feltham
Sr 3D Developer :
William Manco
3D Developer :
Andrew Alvarado
Jr Designer :
Katie Hobler
Backend Developer :
Angelo Bartolome
Jr Backend Developer :
Thais Watanabe
Sr Account Manager :
Yashmin Patel
Exec Producer :
Kate Blair
BTS VFX and Finishing :
Coffee & TV
Co-Founder/Executive Producer :
Chris Chard
VFX Producer :
Joss Brindle
Color :
Simona Cristea
VFX Artist :
Adam Fenwick
VFX Artist :
Rory Whittle
First Assistant :
Max Dworkin
Second Assistant :
Tre Cassetta
Digital Tech :
Kenny Aquiles
Set Designer :
Fletcher Chancey
Set Assistant :
Bradley Carroll
Set Assistant :
Jerry Mraz

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