Celebrities and key workers join forces to recite the words to "We'll Meet Again" in a poignant new PSA from London agency St Luke's, following up on its earlier social effort that reversed the NHS logo into a "Stay Home Now" hashtag.
Famous British actors Ralph Fiennes, Brian Cox, Naomie Harris, Richard E. Grant, Billy Connolly, Gemma Arterton, Ray Winstone and Orlando Bloom are among those who appear in the self-filmed video clips, each reciting a lyric from the Vera Lynn wartime song, which was referenced by Queen Elizabeth in her TV broadcast to the U.K. earlier this month. Alongside them are frontline workers including doctors, nurses, postal workers and bus drivers. Some of the clips are vividly emotional; for example one doctor breaks down in tears as she speaks the words.
Their words are accompanied by an acoustic guitar soundtrack played by musician and songwriter Michael Palmer, in a musical arrangement composed by Sacha Puttnam. British film director and photographer Malcolm Venville helmed the film via Anoymous Content, with Final Cut's Rick Russell working on the edit remotely.
The film will be shared by all the celebrities on their social channels, as well as by the key workers on social media platforms.
“Seeing the NHS staff, keyworkers and the nation get behind our #StayHomeNow message has been incredibly touching,” said Rich Denney, executive creative director at St. Luke’s, in a statement. “Creating this film to further strengthen the message as lockdown is extended in the UK felt like the right thing to do, using our communications resources and skills to help keep the message front of mind.”