Ralph Fiennes, Naomie Harris and Brian Cox join key workers in this poignant rendition of 'We'll Meet Again'

Social media PSA by St Luke's follows the Queen's reference to the famous wartime song in her TV message

Published On
Apr 22, 2020

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Celebrities and key workers join forces to recite the words to "We'll Meet Again" in a poignant new PSA from London agency St Luke's, following up on its earlier social effort that reversed the NHS logo into a "Stay Home Now" hashtag

Famous British actors Ralph Fiennes, Brian Cox, Naomie Harris, Richard E. Grant, Billy Connolly, Gemma Arterton, Ray Winstone and Orlando Bloom are among those who appear in the self-filmed video clips, each reciting a lyric from the Vera Lynn wartime song, which was referenced by Queen Elizabeth in her TV broadcast to the U.K. earlier this month. Alongside them are frontline workers including doctors, nurses, postal workers and bus drivers. Some of the clips are vividly emotional; for example one doctor breaks down in tears as she speaks the words. 

Their words are accompanied by an acoustic guitar soundtrack played by musician and songwriter Michael Palmer, in a musical arrangement composed by Sacha Puttnam. British film director and photographer Malcolm Venville helmed the film via Anoymous Content, with Final Cut's Rick Russell working on the edit remotely. 

The film will be shared by all the celebrities on their social channels, as well as by the key workers on social media platforms.

“Seeing the NHS staff, keyworkers and the nation get behind our #StayHomeNow message has been incredibly touching,” said Rich Denney, executive creative director at St. Luke’s, in a statement. “Creating this film to further strengthen the message as lockdown is extended in the UK felt like the right thing to do, using our communications resources and skills to help keep the message front of mind.”




Apr 22, 2020
Agency :
St Luke's
Chief Creative Officer :
Al Young
Executive Creative Director :
Rich Denney
CEO and Account Director :
Neil Henderson
Agency Producer :
Chloe London
Account Manager :
Maisie La Costa
Designer :
Jon Hubbard
Director :
Malcolm Venville
Production & Entertainment Co :
Anonymous Content
Producer :
Peter Knowles
Executive Producer :
Victoria Fitzwilliams
Video Editing :
Final Cut
Editor :
Rick Russell
Sound Design :
Ben Leeves
Sound Design :
Jungle Studios
Music :
“We’ll Meet Again” (Charles/Parker)
Publisher :
Wise Music Group obo Dash Music Co Ltd.
Acoustic guitar :
Michael Palmer
Arrangement :
Sacha Puttnam
Music Supervision :

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