The Stanley Works : Stanley Fubar
Featuring a foursome of hard-hatted construction workers, Mullen's site for Stanley hardware introduces some hellbent fun using the latter's FatMax Xtreme and FuBar utility bar tools. The powerful

Editor's Pick
Featuring a foursome of hard-hatted construction workers, Mullen's site for Stanley hardware introduces some hellbent fun using the latter's FatMax Xtreme and FuBar utility bar tools.
The powerful FatMax hammer chips away at the yellow-walled background upon immediate entrance, presenting viewers with the construction guys who chat with and invite you to pick from a series of fairly durable items including a piano, toilet and sink. Whichever item you choose, one of the workers will use a FatMax or the like and demolish the item in seconds. By clicking the space bar, visitors can also check out the helmet cam view to watch the proceedings completely close up. Humorously, the items also include a bunny, which of course, provokes the macho men to question your sanity.
The site also features the FuBar TV spot as well as detailed info on the product that can be viewed by clicking various glowing orbs attached to each part of the tool, raising testosterone levels in the process.
Credits
- Date
- Nov 14, 2007
- Client :
- The Stanley Works
- Agency :
- Mullen-Wenham
- Chief Creative Officer :
- Edward Boches
- Group Creative Director :
- Jim Hagar
- Group Creative Director :
- Jason Stinsmuehlen
- Group Creative Director :
- John Wolfarth
- Associate Creative Director, Art Director :
- Mark Chamberlain
- Associate Creative Director :
- Jordan Kretchmer
- Associate Creative Director :
- Marc Gottesman
- Art Director :
- January Spalatro
- Copywriter :
- Andy Schneider
- Copywriter :
- Brooks Jackson
- Flash Developer :
- Brian Romer
- Director, Broadcast Production :
- Liza Near
- Director, Integrated Production :
- Keith Johnston
- Agency Broadcast Producer :
- Jennifer McKenzie
- Editor :
- Jessica Pearson
- Interactive Senior Producer :
- Kathy Stuart
- Interactive Senior Producer :
- Suzanne Sobert
- Sound Design :
- Soundtrack
- Visual Effects :
- Division X
- Production Company :
- Sandwick Films
- Director :
- Jeff Gorman
- Director, Photography :
- Curtis Wehr
- Executive Producer :
- Bill Sandwick
- Line Producer :
- Lilly Labonge
- Brand :
- The Stanley Works
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