Featuring a foursome of hard-hatted construction workers, Mullen's site for Stanley hardware introduces some hellbent fun using the latter's FatMax Xtreme and FuBar utility bar tools.
The powerful FatMax hammer chips away at the yellow-walled background upon immediate entrance, presenting viewers with the construction guys who chat with and invite you to pick from a series of fairly durable items including a piano, toilet and sink. Whichever item you choose, one of the workers will use a FatMax or the like and demolish the item in seconds. By clicking the space bar, visitors can also check out the helmet cam view to watch the proceedings completely close up. Humorously, the items also include a bunny, which of course, provokes the macho men to question your sanity.
The site also features the FuBar TV spot as well as detailed info on the product that can be viewed by clicking various glowing orbs attached to each part of the tool, raising testosterone levels in the process.