A Star Wars Rivalry Blossoms in PlayStation's Ad for 'Battlefront II'
A Tale of Rivalry and Attraction From BBH NY and Wayne McClammy
Editor's Pick
PlayStation's fun new spot for "Star Wars: Battlefront II" puts the rivalry between a boy and the girl next door center stage: he on the Jedi side and she on the Dark Side.
The ad, created by BBH New York and directed by Wayne McClammy at Hungry Man, begins with the little boy playing with his Luke Skywalker toys and seeing the little girl arrive next door. As she walks out of the moving truck, she's dressed in black and clutching a toy Darth Vader. Throughout the years, their rivalry blossoms (with a definite hint of attraction as they get older). He destroys a TIE fighter piñata but she strikes back by building a Death Star treehouse. They prank each other at school, on the football field and in a snow-covered parking lot.
Eventually, all grown up and sitting with his PlayStation in his apartment, the boy sees a full sized AT-AT, piloted by the girl, marching towards him. He joins the fight and bursts into the midst of a battle on the snow-covered Starkiller Base. They're now ready to put their rivalry to the test in a game.
It's like a "Star Wars"-themed romantic comedy--with definite appeal to hardcore fans, but relatable for anyone who likes the movies.
Credits
- Date
- Nov 13, 2017
- Brand :
- PlayStation
- Client :
- PlayStation
- Agency :
- BBH-New York
- Senior Vice President, and Head of PlayStation Network :
- Eric Lempel
- Vice President, Marketing :
- Mary Yee
- Brand Marketing Director :
- Eric Lachter
- Brand Manager :
- Alex Gomez
- Brand Manager :
- Cody Morales
- Manager of Agency Partnerships :
- Renée M. Holt
- Senior Artists and Repertoire/Music Affairs :
- Alex Hackford
- Music Affairs Specialist :
- Justin Fields
- Chief Creative Officer :
- Gerard Caputo
- Creative Director :
- Alex Booker
- Creative Director :
- Philip Sicklinger
- Art Director :
- Aimée Perrin
- Copywriter :
- Stu Rubin
- Head of Production :
- Kate Morrison
- Executive Producer :
- Adam Perloff
- Associate Producer :
- Christopher Galvin
- Business Affairs Director :
- Librado Sanchez
- Business Affairs Director :
- Breck Henson
- Account Director :
- Kendra Schaaf
- Account Manager :
- Johnny Skwirut
- Head of Strategy :
- Kendra Salvatore
- Strategist :
- Alex Beerden
- Strategist :
- Dylan Fauss
- Comms Strategist :
- Zack Green
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Director, Photography :
- Dion Beebe
- Executive Producer :
- Mino Jarjoura
- Line Producer :
- Dave Bernstein
- Edit Company :
- Work Editorial
- Editor :
- Jono Griffith
- Assistant Editor :
- Ellie McNaughtan
- Assistant Editor :
- Trevor Myers
- Edit Producer :
- Jamie Lynn Perritt
- Edit Executive Producer :
- Jane Dilworth
- Visual Effects :
- INDUSTRIAL LIGHT & MAGIC
- Visual Effects Supervisor :
- Hayden Landis
- Layout Supervisor :
- John Levin
- Layout Supervisor :
- Talmage Watson
- Animation Supervisor :
- Paul Kavanaugh
- Lighting Supervising Technical Director :
- Leandro Estebecorena
- Compositing Supervisor :
- Jason Porter
- Compositing Supervisor :
- Mike Conte
- Visual Effects Producer :
- Megan Matousek
- Associate Visual Effects Production Manager :
- Emily Nelson
- Vignettes Visual Effects :
- The Mill
- Visual Effects Creative Director :
- Nathan Kane
- Lead Compositor :
- Siro Valente
- Compositing Assists :
- Marco Baratto
- Compositing Assists :
- Kyle Zemborain
- CG Lead :
- Christian Neilson
- Shoot Supervisor :
- Nathan Kane
- Shoot Supervisor :
- Gregory Gangemi
- Executive Producer :
- Chris Kiser
- Senior Producer :
- Nirad Bugs Russell
- Line Producer :
- Perry Tate
- Production Coordinator :
- Zach Fortin
- Colorist :
- Fergus McCall
- Audio House :
- Skywalker Sound
- Re-Recording Mixer :
- Bonnie Wild
- Composer :
- John Williams
- Master Strategy :
- Lucasfilms
- Master Strategy :
- Disney
- Publishing :
- Disney
- Publishing :
- Warner/Chappel
- Original Music Composer :
- Phil Kay
- Music Company :
- Woodwork Music
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