Even Vegetables Get the Star Wars Treatment in These Tesco Print Ads

But Will They Be Joining the Dark Side?

Published On
Dec 14, 2015

Editor's Pick

This witty print campaign from Tesco proves that just about anything can be given the Star Wars treatment. Even vegetables.

The ads, by BBH London, feature larger and smaller tomatoes, carrots and sweet corn, with the caption "I am your father." They ran over the weekend in national U.K. print media and social media, promoting a 20% discount across all toys during "Star Wars Weekend" at Tesco Extra stores.