Starburst promotes its vertically-shaped candy with ads that only make sense vertically

Mobile campaign by DDB Chicago launches Swirlers

Published On
Jun 23, 2020

Editor's Pick

Starburst is promoting Swirlers, its first "vertically-shaped" candy, with a campaign that has fun with the vertical format. The campaign by DDB Chicago is designed to be viewed on mobile and taps into the trend for mobile-friendly vertical content in a tongue-in-cheek way.

Directed by Guy Shelmerdine of Smuggler, it was filmed in a specially-built vertical set depicting a salon (see the behind-the-scenes film below) where gravity appears to be acting oddly until you flip it 90 degrees.

It's a fun way to get across the idea of the new product, which basically looks like a long, thin version of Starburst. Meanwhile, those of us who haven't seen the inside of a salon in weeks may also enjoy the idea of being able to go to one. 

 
 

 

 
 
 
 

Credits

Date
Jun 23, 2020
Client :
Starburst
Agency :
DDB-Chicago
Production Company :
Smuggler
VP Marketing :
Hank Izzo
Senior Brand Manager :
Desi Okeke
Senior Associate Brand Manager :
Ronald Harrison
Manger Communications & Corporate Affairs :
Chief Creative Officer Global :
Ari Weiss
Executive Creative Director :
Colin Selikow
Creative Director :
Chris Walker
Creative Director :
Alan Shen
Associate Creative Director :
Nick Howard
Associate Creative Director :
Nick Stoner
Associate Creative Director :
Dan LaVigne
Senior Copywriter :
Joey Johnson
Chief Production Officer Chicago :
Diane Jackson
SVP Executive Producer :
Matt Blitz
Production Manager :
Jillian English
Group Strategy Director :
Josh Drueck
Senior Strategist :
Jonathan Palmer
Global Brand Lead :
Josh Lenze
Global Account Supervisor :
Jacqueline Hines
Global Account Executive :
Gabrielle Gresge
PR Agency :
ICF Next
Media Agency :
Mediacom
Director :
Guy Shelmerdine
Editorial :
Hutch&Co
Editor :
Jim Hutchins
Telecine :
Framestore
Colorist :
Beau Leon
Post Production :
Framestore
Audio/Sound Design :
Another Country
Engineer :
John Binder
VFX :
Parliament

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Project Type