Hollywood celebrities including Liev Schreiber, Blake Griffin and Eva Longoria make cameos in a new, musical-style music video from Stella Artois, set to the iconic 60s track "Daydream."
The video, created by Pereira O'Dell, sees a series of ordinary people, alongside the better-known stars, embrace a "daydream," dancing version of themselves (Schreiber even gets to dance on a piano). The song, originally by the Lovin’ Spoonful, is covered by folk singer M. Ward. Directed by Prettybird's Paul Hunter, a music video director who has worked with stars such as Justin Timberlake and Jennifer Lopez, the video features choreography by Mandy Moore and Jillian Meyers, who worked on "LaLa Land," and the vibe seems to echo that movie, with plenty of dancing in brightly colored, swishy skirts and an uplifting summery feel. The product gets a lot of airtime too, with people dancing around their kitchens grasping bottles of Stella and sippiing the beer as they sunbathe.
The film is part of a summer campaign by the brand for the U.S.. titled "Daydreaming in the Life Artois," referring to the carries brand's new global tagline, "The Life Artois," unveiled in a campaign by Mother London earlier this week. The summer campaign pre-launched with an audio series of stories on YouTube called "Daydreaming in The Life Artois," in which Andy Cohen narrated stories about summer by American writers such as Anu Valia and Shalom Auslander.
The video was shot in California as as a remote shoot; Stella was one of the first brands to get a permit to shoot in San Francisco and Los Angeles and the brand says strict protective protocols were adhered to.