Lenny Kravitz asks you to 'invest in heartbeats' in Stella Artois' Super Bowl ad

Spot from Mother running regionally encourages people to savor moments together

Published On
Feb 02, 2021

Editor's Pick

Stella Artois' Super Bowl spot has an "investment" theme this year, but rest assured, it's nothing to do with GameStop or Robinhood. Instead, it features musician Lenny Kravitz encouraging viewers to savor moments together by "investing in heartbeats." 

The ad for the Anheuser-Busch InBev brand, created via Mother London, begins with Kravitz telling us "We're all born with 2.5 billion heartbeats...that makes you a billionaire." He starts to play his song "It Aint' Over Till It's Over" and morphs into a stylized animated version of himself. "Let's not waste the fortune in us," he opines. "Invest in each other...in the moments we share." 

The spot is running regionally in markets including New York, Chicago, Las Vegas, Los Angeles, Philadelphia, Miami and Washington DC. It continues the brand's "Life Artois" campaign which kicked off last July, and features stylized, nostalgic illustrations and a theme of savoring moments together. However, the "investment" theme is new and will be continued in out-of-home ads and on social media. Billboards, for example, will feature captions such as "Invest in shares" with plates of sharing food, and "invest in big meetings" depicting groups of friends drinking together. On social, Stella will let you tag a friend who you want to "invest in", for the chance to win a complimentary round of beer to savor together. 

Stella Artois is no stranger to celebrity-fronted Super Bowl ads. It last advertised in the Super Bowl in 2019, with an ad featuring Sarah Jessica Parker and Jeff Bridges. Prior to that in 2018, it featured Matt Damon in its Super Bowl spot. 


Feb 02, 2021
Client :
Stella Artois
Agency :
Director and Artistic Director :
Quentin Baillieux
Jean François Bourrelr :
Jean François Bourrel
Executive Producer :
Bart Yates
Producer :
Stella Ramsden
Production Assistant :
François de Rosanbo
Edit Assistant :
Hugo Hartmann Perrenot
Video Archive Researcher :
Dario Attanasio
Production Company :
Brunch Studio
Head of Production :
Fabien Cellier
Line Producer :
Bleuenn Mallat
Production Coordinator :
Amandine Lefèvre
CG Supervisor :
Rémi Julien
Character Modeling Supervisor :
Clément Lauricella
Storyboard :
Ivan Gomez
Asset Designer :
Quentin Baillieux
Character Designer :
Julien Schleiffer
Character Designer :
Leïla Courtillon
Set Designer :
Maxime Dupuy
Character Modeler / Texturer :
Gabriel Amar
Character Modeler / Texturer :
Antoine Merveille
Character Modeler / Texturer :
Pierre Juge
Rig Artist :
Lea Georges
Background and Props Modeler / Texturer :
Orlane Brouillet
Background and Props Modeler / Texturer :
Charline Arnoux
Layout Artist :
Mikael Lynen
Animation Supervisor :
Benoît Bargeton
Animator :
Lena Bortolato
Animator :
Michaël Mac
Animator :
Charly Maury
Animator :
Quentin Retif
3D FX Artist :
Jérémy Reveniaud
2D FX Artist :
Eric Lefaure
2D FX Artist :
Maxime Neaud
2D FX Artist :
Vincent Ewald
Matte Painter :
Arthur Chaumay
Matte Painter :
Yann Boyer
Lead Lighting/Rendering and Compositing Artist :
Vincent Hochet
Lighting/Rendering and Compositing Artist :
Maxime Guerry
Lighting/Rendering and Compositing Artist :
Francois Mancone
Post Producer :
Florent Quint
Animation color grading :
Maxime Mourey
Live Action :
Mark Seliger Studio
Director/Photographer :
Mark Seliger
Executive Producer :
Ruth Levy
Producer :
Coco Knudson
shakeproductions.com :
Dake Gonzalez
Editorial House :
Cosmo Street Editorial
Editor :
Barney Miller
Assistant Editor :
George Irizarry
Producer :
Malia Rose
EP :
Maura Woodward
Post Supervisor :
Rachel Crowe
Recording Engineer :
Craig Ross
Cinematographer :
Zak Mulligan
Focus Puller :
Jon Cooper
DIT/On Set Colorist :
Jeffrey Hagerman
Gaffer :
Daniel Demirgian
Wardrobe Stylist :
Ryan Young
Wardrobe Stylist :
The Wall Group
Hair & Makeup :
Gianluca Mandelli
Hair & Makeup :
Nars Paris
Post House :
Coffee and TV
Colorist :
George Neave
2D Artist :
Emir Hasham
2D Artist :
Daisy Loader
Producer :
Johnny Fairburn
Sound :
Wave Studios
Sound Engineer :
Dugal MacDiarmid
Audio Producer :
Beth Tomblin

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