Lenny Kravitz asks you to 'invest in heartbeats' in Stella Artois' Super Bowl ad
Spot from Mother running regionally encourages people to savor moments together
Editor's Pick
Stella Artois' Super Bowl spot has an "investment" theme this year, but rest assured, it's nothing to do with GameStop or Robinhood. Instead, it features musician Lenny Kravitz encouraging viewers to savor moments together by "investing in heartbeats."
The ad for the Anheuser-Busch InBev brand, created via Mother London, begins with Kravitz telling us "We're all born with 2.5 billion heartbeats...that makes you a billionaire." He starts to play his song "It Aint' Over Till It's Over" and morphs into a stylized animated version of himself. "Let's not waste the fortune in us," he opines. "Invest in each other...in the moments we share."
The spot is running regionally in markets including New York, Chicago, Las Vegas, Los Angeles, Philadelphia, Miami and Washington DC. It continues the brand's "Life Artois" campaign which kicked off last July, and features stylized, nostalgic illustrations and a theme of savoring moments together. However, the "investment" theme is new and will be continued in out-of-home ads and on social media. Billboards, for example, will feature captions such as "Invest in shares" with plates of sharing food, and "invest in big meetings" depicting groups of friends drinking together. On social, Stella will let you tag a friend who you want to "invest in", for the chance to win a complimentary round of beer to savor together.
Stella Artois is no stranger to celebrity-fronted Super Bowl ads. It last advertised in the Super Bowl in 2019, with an ad featuring Sarah Jessica Parker and Jeff Bridges. Prior to that in 2018, it featured Matt Damon in its Super Bowl spot.
Credits
- Date
- Feb 02, 2021
- Client :
- Stella Artois
- Agency :
- Mother-London
- Director and Artistic Director :
- Quentin Baillieux
- Jean François Bourrelr :
- Jean François Bourrel
- Executive Producer :
- Bart Yates
- Producer :
- Stella Ramsden
- Production Assistant :
- François de Rosanbo
- Edit Assistant :
- Hugo Hartmann Perrenot
- Video Archive Researcher :
- Dario Attanasio
- Production Company :
- Brunch Studio
- Head of Production :
- Fabien Cellier
- Line Producer :
- Bleuenn Mallat
- Production Coordinator :
- Amandine Lefèvre
- CG Supervisor :
- Rémi Julien
- Character Modeling Supervisor :
- Clément Lauricella
- Storyboard :
- Ivan Gomez
- Asset Designer :
- Quentin Baillieux
- Character Designer :
- Julien Schleiffer
- Character Designer :
- Leïla Courtillon
- Set Designer :
- Maxime Dupuy
- Character Modeler / Texturer :
- Gabriel Amar
- Character Modeler / Texturer :
- Antoine Merveille
- Character Modeler / Texturer :
- Pierre Juge
- Rig Artist :
- Lea Georges
- Background and Props Modeler / Texturer :
- Orlane Brouillet
- Background and Props Modeler / Texturer :
- Charline Arnoux
- Layout Artist :
- Mikael Lynen
- Animation Supervisor :
- Benoît Bargeton
- Animator :
- Lena Bortolato
- Animator :
- Michaël Mac
- Animator :
- Charly Maury
- Animator :
- Quentin Retif
- 3D FX Artist :
- Jérémy Reveniaud
- 2D FX Artist :
- Eric Lefaure
- 2D FX Artist :
- Maxime Neaud
- 2D FX Artist :
- Vincent Ewald
- Matte Painter :
- Arthur Chaumay
- Matte Painter :
- Yann Boyer
- Lead Lighting/Rendering and Compositing Artist :
- Vincent Hochet
- Lighting/Rendering and Compositing Artist :
- Maxime Guerry
- Lighting/Rendering and Compositing Artist :
- Francois Mancone
- Post Producer :
- Florent Quint
- Animation color grading :
- Maxime Mourey
- Live Action :
- Mark Seliger Studio
- Director/Photographer :
- Mark Seliger
- Executive Producer :
- Ruth Levy
- Producer :
- Coco Knudson
- shakeproductions.com :
- Dake Gonzalez
- Editorial House :
- Cosmo Street Editorial
- Editor :
- Barney Miller
- Assistant Editor :
- George Irizarry
- Producer :
- Malia Rose
- EP :
- Maura Woodward
- Post Supervisor :
- Rachel Crowe
- Recording Engineer :
- Craig Ross
- Cinematographer :
- Zak Mulligan
- Focus Puller :
- Jon Cooper
- DIT/On Set Colorist :
- Jeffrey Hagerman
- Gaffer :
- Daniel Demirgian
- Wardrobe Stylist :
- Ryan Young
- Wardrobe Stylist :
- The Wall Group
- Hair & Makeup :
- Gianluca Mandelli
- Hair & Makeup :
- Nars Paris
- Post House :
- Coffee and TV
- Colorist :
- George Neave
- 2D Artist :
- Emir Hasham
- 2D Artist :
- Daisy Loader
- Producer :
- Johnny Fairburn
- Sound :
- Wave Studios
- Sound Engineer :
- Dugal MacDiarmid
- Audio Producer :
- Beth Tomblin
Need a credit fix? Contact the Creativity Editors
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