Under Armour Is Releasing an Ad Every Time Steph Curry Makes a 3-Pointer
Social Campaign Engages Fans During NBA Playoffs
Editor's Pick
Under Armour is engaging fans of Steph Curry during the NBA playoffs with a social campaign that involves releasing a new three second Curry video every time he makes a three pointer.
As part of the social campaign, Curry fans can find each video that follows the three-pointers on Under Armour Basketball's Twitter handle (@UABasketball) or by following the hashtag #BreaktheGame. The first ad, which broke as Curry's team the Golden State Warriors played the Houston Rockets, was a cryptic clip of Curry picking up a brick and asking "What is this?" In another clip, Curry asks "Wanna know my secret?" without being cut off.
The campaign is by Droga5, with Jim Jenkins at O Positive directing the videos.
Credits
- Date
- Apr 19, 2016
- Brand :
- Under Armour
- Client :
- Under Armour
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Tim Gordon
- Copywriter :
- Benjamin Bliss
- Art Director :
- Evan Schultz
- Designer :
- Toga Cox
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Producer :
- David Cardinali
- Associate Producer :
- Isabella Lebovitz
- Head of Interactive Production :
- Niklas Lindstrom
- Head of Art Production :
- Cliff Lewis
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Sam Matthews
- Head of Communications Strategy :
- Colleen Leddy
- Senior Communications Strategist :
- Hillary Heath
- Social Communications Strategist :
- Maureen O'Brien
- Data Strategist :
- Anthony Khaykin
- Group Account Director :
- Julian Cheevers
- Account Director :
- Bola Adekoya
- Account Supervisor :
- Lucy Santilli
- Associate Account Manager :
- Scott Bubis
- Senior Project Manager :
- Courtney Kosup
- Project Manager :
- Connor Hall
- Client :
- Under Armour
- Chief Executive Offier and Founder :
- Kevin Plank
- Chief Marketing Officer :
- Kip Fulks
- Senior Vice President, Global Brand Management :
- Adrienne Lofton
- Senior Vice President, Global Communications :
- Diane Pelkey
- Vice President, Global Creative Team :
- Brian Boring
- Vice President, Global Consumer Engagement :
- Jim Mollica
- Director, Global Marketing OperationsProcess and integration :
- Teresa Oles
- Director, Global Basketball :
- Tai Foster
- Production Company :
- O Positive
- Director :
- Jim Jenkins
- Director, Photography :
- Roberto Schaefer
- Executive Producer :
- Ken Licata
- Editorial Company :
- Droga5 Studios
- Editor :
- Matthew Badger
- Studio Coordinator :
- CJ Strahan
- Post Production Company :
- The Mill
- Executive Producer :
- Sean Costello
- Senior Producer :
- Nick Strange Thye
- 2D Lead :
- Brandon Danowski
- Colorist :
- Michael Rossiter
- Color Producer :
- Natalie Westerfield
- Color Assistant :
- Evan Bauer
- Sound Director :
- Heard City
- Engineer :
- Jeremy Siegel
- Executive Producer :
- Gloria Pitagorsky
- Producer :
- Talia Rodgers
Need a credit fix? Contact the Creativity Editors
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