Under Armour Releases Stirring Tribute to NBA Star Stephen Curry
Bill Russell Narrates Spot Marking Curry's Kia MVP Award
Published On
May 06, 2015
Editor's Pick
To mark Stephen Curry's 2014-15 Kia NBA Most Valuable Player Award, Under Armour released this ad narrated by NBA legend Bill Russell chronicling the player's determination and commitment to the game. As we watch Curry practicing, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open. The powerful narration ends just as Curry scores. Droga5 New York created the spot.
Under Armour is also releasing a special colorway of the Curry One basketball shoe online and at selected retailers in June.
Credits
- Date
- May 06, 2015
- Brand:
- Under Armour
- Client:
- Under Armour
- Agency:
- Droga5-New York
- Chairperson:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Executive Creative Director:
- Kevin Brady
- Copywriter:
- Chris Colliton
- Art Director:
- Kevin Weir
- Chief Creative Officer:
- Sally-Ann Dale
- Executive Producer:
- Ben Davies
- Producer:
- Rebecca Wilmer
- Global Chief Strategy Officer:
- Jonny Bauer
- Head of Strategy:
- Chet Gulland
- Group Director, Strategy:
- Harry Roman
- Brand Strategist:
- Candice Chen
- Head of Communications Strategy:
- Colleen Leddy
- Communications Strategist:
- Hillary Heath
- Global Chief Executive Offier:
- Sarah Thompson
- Group Account Director:
- Julian Cheevers
- Account Director:
- Brian d'Entremont
- Account Manager:
- Lucy Santilli
- Associate Account Manager:
- Scott Bubis
- Chief Executive Offier/Founder:
- Kevin Plank
- Executive Vice President, Global Marketing:
- Adam Peake
- Senior Vice President, Brand Creative:
- Steve Battista
- Senior Vice President, Brand Strategy:
- Rick Anguilla
- Vice President, Creative and Design:
- Brian Boring
- Vice President, Global Brand and Sports Marketing:
- Peter Murray
- Director, Sports Marketing:
- Kris Stone
- Creative Director:
- Jed Jecelin
- Director, Global Communications:
- Tai Foster
- Editorial:
- Goodpenny TV
- Editor:
- John Marinis
- Assistant Editor:
- Maria Celeste Garrahan
- Executive Producer:
- Rasha Clark
- Producer:
- Ryan Gaul
- Post Production:
- Goodpenny TV
- Music:
- Goodpenny TV
- Composer:
- David Wolfert
- Sound Director:
- Sugar Box
- Mixer:
- Lee Salevan
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