Under Armour Releases Stirring Tribute to NBA Star Stephen Curry

Bill Russell Narrates Spot Marking Curry's Kia MVP Award

Published On
May 06, 2015

Editor's Pick

To mark Stephen Curry's 2014-15 Kia NBA Most Valuable Player Award, Under Armour released this ad narrated by NBA legend Bill Russell chronicling the player's determination and commitment to the game. As we watch Curry practicing, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open. The powerful narration ends just as Curry scores. Droga5 New York created the spot.

Under Armour is also releasing a special colorway of the Curry One basketball shoe online and at selected retailers in June.

Credits

Date
May 06, 2015
Brand:
Under Armour
Client:
Under Armour
Agency:
Droga5-New York
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Copywriter:
Chris Colliton
Art Director:
Kevin Weir
Chief Creative Officer:
Sally-Ann Dale
Executive Producer:
Ben Davies
Producer:
Rebecca Wilmer
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Group Director, Strategy:
Harry Roman
Brand Strategist:
Candice Chen
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Hillary Heath
Global Chief Executive Offier:
Sarah Thompson
Group Account Director:
Julian Cheevers
Account Director:
Brian d'Entremont
Account Manager:
Lucy Santilli
Associate Account Manager:
Scott Bubis
Chief Executive Offier/Founder:
Kevin Plank
Executive Vice President, Global Marketing:
Adam Peake
Senior Vice President, Brand Creative:
Steve Battista
Senior Vice President, Brand Strategy:
Rick Anguilla
Vice President, Creative and Design:
Brian Boring
Vice President, Global Brand and Sports Marketing:
Peter Murray
Director, Sports Marketing:
Kris Stone
Creative Director:
Jed Jecelin
Director, Global Communications:
Tai Foster
Editorial:
Goodpenny TV
Editor:
John Marinis
Assistant Editor:
Maria Celeste Garrahan
Executive Producer:
Rasha Clark
Producer:
Ryan Gaul
Post Production:
Goodpenny TV
Music:
Goodpenny TV
Composer:
David Wolfert
Sound Director:
Sugar Box
Mixer:
Lee Salevan

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Project Type
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