Stonefire makes its case for naan bread from 600 feet in the air
FCB Chicago campaign educates consumers who still don’t know about the fluffy flatbread

Editor's Pick
FCB Chicago climbs to a construction site 600 feet above the ground in its latest amusing spot for Stonefire naan bread, reminding consumers yet again about the “delicious, fluffy flatbread.”
Naan is a staple in the Middle East, Asia and the Caribbean, but 45% of Americans still don’t know what it is, according to Stonefire. The new spot aims to change that through repetition, as a group of construction workers poke fun at one guy who’s never heard of naan.
The campaign includes TV, online video, social media and digital, with a heavy emphasis on Food Network.
“Stonefire is an amazing brand and dominates the naan bread category,” said Andrés Ordóñez, chief creative officer of FCB Chicago. “But we needed to create a campaign that captures the attention of conventional bread fans and informs them that naan is simply the better option. Creatively, we find that sometimes the best way to get people to remember what you tell them, is to say it over and over and over again.”
“To date, Stonefire has grown by delivering a great bread experience one household at a time; once people try our products, they buy more of them and recommend them in their circles,” said Jim Gibson, VP of marketing and category development at Stonefire. “This new body of work from FCB is designed to pour gasoline on that fire and catalyze mass discovery amongst net-new groups of consumers and households. We are confident that once all these new people learn that Stonefire is delicious, fluffy flatbread, they’ll buy it, love it, and buy it again.”
Credits
- Date
- Jan 02, 2024
- Client :
- Stonefire
- Agency :
- FCB-Chicago
- Chief Creative Officer :
- Andres Ordonez
- Chief Executive Officer :
- Kelly Graves
- Chief Strategy Officer :
- Mollie Partesotti
- SVP Creative Director :
- Chris Walker
- SVP Creative Director :
- Alan Shen
- Associate Creative Director :
- Rachel Bottlinger
- Copywriter :
- Nik Szpak
- Art Director :
- Parker Parillo
- SVP Director Strategic Planning :
- JP Palmer
- Senior Strategic Planner :
- Nate Jones
- EVP Group Management Director :
- Josh Lenze
- Account Supervisor :
- Shem Krey
- Account Executive :
- Monica Piccinni
- VP Director Project Management :
- Emily Heintz
- Project Manager :
- Jacqueline Beck
- VP Executive Producer :
- Thomas Martin
- Senior Producer :
- Stacy Sinason
- VP Director Media :
- Josh Reeher
- SVP Marketing & Category Development :
- Jim Gibson
- VP Brand Marketing :
- Tracy Chin-Sam
- Senior Brand Manager :
- Paolo Villella
- Production :
- Arts & Sciences
- Director :
- Mike Warzin
- DP :
- Alex Disenhof
- Managing Partner :
- Marc Marrie
- Managing Director/Managing Partner :
- Mal Ward
- Director of Production :
- Christa Skotland
- Service Company :
- The Salmon
- Executive Producer :
- Natalia Winardi
- Line Producer :
- Erik Wilson
- Editorial :
- Whitehouse Editorial
- Editor :
- Matthew Wood
- Assistant Editor :
- Toni Alvarex
- Senior Executive Producer :
- Kristin Angeletti
- Producer :
- Kristen MacDonald
- VFX :
- The Mill
- Executive Producer :
- Chris Connolly
- Creative Director :
- Matt Pascuzzi
- 2D Lead :
- Lucia Hill Barroso
- 2D Assist :
- Tim Crean
- 2D Assist :
- Mo Thavornwatanayong
- 2D Assist :
- Julien Acouturier
- 2D Assist :
- Liz Yang
- 2D Assist :
- Rajesh Kaushik
- DMP :
- Daniel Bayona
- Colorist :
- Ashley Ayarza Woods
- Producer :
- Lauren Yianilos
- Production Assistant :
- Emma Eckhoff
- Music Production :
- The Elements
- Composer :
- Michael Nocny
- Sound Design :
- Another Country
- Senior Sound Designer/Mixer :
- Pete Erazmus
- Audio Assistant :
- Lucas Hansa
- Managing Director :
- Tim Konn
- Executive Producer :
- Louise Rider
- Producer :
- Josh Hunnicutt
Need a credit fix? Contact the Creativity Editors