Instagram Celebrates 'Stories Are Everywhere' With a Festival in Germany
Event in Cologne Was the Culmination of a Three Month Campaign by W&K
Editor's Pick
Instagram held a festival in Cologne last weekend to celebrate Instagram Stories, the culmination of a campaign by Wieden & Kennedy Amsterdam under the tagline "Stories are Everywhere."
The campaign, which first launched in April in the U.S., Germany and Italy, was inspired by the endless ways that the Instagram community was already using Stories tools -- for example using stickers, boomerangs, brushes and live video to add to live video.
The activity included 26 films (a compilation of which can be seen here), over 270 billboards, train station takeovers in Philadelphia and Milan, wrapping up trams in Milan and taking over a cinema in Cologne from the floor to the toilet signs.
The festival, held on June 24, featured German influencer Dagi Bee, a giant confetti cannon, a donut wal land several other Stories inspired activations.
Bekah Sirrine, executive creative drector at Instagram, said in a statement: "We intentionally mirrored the experience of Instagram Stories itself, so all of the executions were short, fun, and surprising. We didn't take ourselves too seriously because that's what connecting with friends on Instagram is all about."
Credits
- Date
- Jun 29, 2017
- Brand :
- Client :
- Agency :
- Wieden & Kennedy-Amsterdam
- Chief Marketing Officer :
- Clifford Hopkins
- Head of Global Brand Marketing :
- Taj Alavi
- Head of Creative, Marketing :
- Bekah Sirrine
- Global Brand Manager :
- Lauren A. Rodwell
- Global Brand Manager :
- André Llewellyn
- Creative :
- Maud Deitch
- Associate Brand Marketing Manager :
- Jessica Dickey
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Thierry Albert
- Creative Director :
- Cal Al-Jorani
- Creative Director :
- Craig Williams
- Art Director :
- Cecilia Pignocchi
- Art Director :
- Emma Mällinen
- Art Director :
- Cassandre Gouraud
- Art Director :
- Jordi Luna
- Art Director :
- Mariano Garcia Cruz
- Copywriter :
- Andrew Duncan
- Copywriter :
- Chris Taylor
- Copywriter :
- Jake Barnes
- Head of Broadcast Production :
- Joe Togneri
- Executive Producer :
- Tony Stearns
- Producer :
- Stijn Wikkerink
- Producer Assistant :
- Khalid el Khouani
- Head of Interactive Production :
- Kelsie Van Deman
- Interactive Producer :
- Morgan Mendel
- Interactive Producer :
- Annatruus Bakker
- Interactive Producer :
- Debra Clarke
- Experiential Producer :
- Caitlin DeAngelis
- Head of Art Production :
- Maud Klarenbeek
- Art Buyer :
- Rachel Perry
- Art Buyer :
- Stacey Prudden
- Head of Planning :
- Martin Weigel
- Planning Director :
- Emma Wiseman
- Strategic Planner :
- Anna Leonte
- Head of Communication and Digital Strategy :
- Greg White
- Communications Planner :
- Wes Young
- Digital Strategist :
- Freddie Young
- Content Coordinator :
- Sara Constance
- Group Account Director :
- Clare Pickens
- Account Director :
- Aitziber Izurrategui
- Account Director :
- Ben Prout
- Account Manager :
- Yulia Prokhorova
- Account Manager :
- Isabelle Udall
- Account Manager :
- Elianne Vermeulen
- Account Manager :
- Cecile Desmarest
- Account Executive :
- Kinda Hamwi
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Studio Artist :
- Noa Redero
- Studio Artist :
- Cindy Kouwenoord
- Studio Artist :
- Danny van Het Kaar
- Interactive Designer :
- Gustav von Platen
- Designer :
- Zeynep Orbay
- Designer :
- Thomas Payne
- Designer :
- Malia Killings
- Project Manager :
- Gabriela Moreira
- Project Management :
- Saskia van Zwieten
- Project Management :
- Loes Poot
- Business Affairs :
- Kacey Kelley
- Business Affairs :
- Emilie Douqué
- Business Affairs :
- Michael Graves
- PR Director :
- Claire Beesley
- PR Manager :
- Reema Patel
- Production Company :
- Canada
- Director :
- Manson
- Executive Producer :
- Marta Argullós
- Executive Producer :
- Oscar Romagosa
- Editing Company :
- Ambassadors
- Editor :
- Oscar Marmelstein
- Audio Post :
- Ambassadors
- Audio Post :
- 750 MPH
- Audio Post :
- Wave Studios
- Sound Designer/Mixer :
- Wessel van Zijderveld
- Sound Designer/Mixer :
- Sam Ashwell
- Sound Designer/Mixer :
- Randall MacDonald
- Post Production :
- Ambassadors
- Flame Artist :
- Peter van Rij
- Flame Artist :
- Jeroen van Berkel
- Flame Artist :
- Bas Moonen
- 3D :
- Ambassadors
- Colorist :
- Kurt van der Ploeg
- Producer :
- Gayle van Bochove
- Producer :
- Lilian Kalkman
- Photographer :
- Yann Stofer
- Production Company :
- Nevada Service
- Retouching :
- Loupe Imaging
- Production Company :
- Magnetic Collaborative
- Executive Producer :
- Brian Schultz
- Executive Producer :
- Sara Schulman
Need a credit fix? Contact the Creativity Editors
