Instagram held a festival in Cologne last weekend to celebrate Instagram Stories, the culmination of a campaign by Wieden & Kennedy Amsterdam under the tagline "Stories are Everywhere."
The campaign, which first launched in April in the U.S., Germany and Italy, was inspired by the endless ways that the Instagram community was already using Stories tools -- for example using stickers, boomerangs, brushes and live video to add to live video.
The activity included 26 films (a compilation of which can be seen here), over 270 billboards, train station takeovers in Philadelphia and Milan, wrapping up trams in Milan and taking over a cinema in Cologne from the floor to the toilet signs.
The festival, held on June 24, featured German influencer Dagi Bee, a giant confetti cannon, a donut wal land several other Stories inspired activations.
Bekah Sirrine, executive creative drector at Instagram, said in a statement: "We intentionally mirrored the experience of Instagram Stories itself, so all of the executions were short, fun, and surprising. We didn't take ourselves too seriously because that's what connecting with friends on Instagram is all about."